Head of Marketing Analytics & Insights

Placements24; George; Presencial; ZAR 1.200.000 - 1.800.000; Tempo integral

Benefícios oferecidos por esta vaga

Medical aid package

Excellent annual leave provisions

Support for certifications and growth

Resumo da vaga

Placements24 in George, Western Cape, seeks an experienced Marketing Analytics Manager to lead data-driven marketing initiatives, transforming raw data into actionable insights that guide strategy, optimize campaigns, and drive customer acquisition and retention.

You will build and lead a team of analysts, develop sophisticated dashboards, and ensure precise measurement of marketing effectiveness across channels, collaborating with cross-functional teams to shape strategic decisions.

Qualificações

• Master's degree in a quantitative field or equivalent experience.
• 7+ years in marketing analytics with leadership experience.
• Strong statistical modeling and data-driven decision making.
• Experience with web analytics (e.g., Google Analytics) and SQL.

Responsabilidades

• Oversee the collection, analysis, and interpretation of marketing data from various sources.
• Develop and implement advanced analytical models to measure campaign ROI, CLV, and attribution.
• Create reports and visualizations to communicate findings to senior management and marketing teams.
• Identify KPIs and build dashboards for real-time performance monitoring.
• Conduct deep-dive analysis to uncover trends and opportunities in customer behavior and market dynamics.
• Collaborate with marketing, sales, and product teams to define analytical requirements.

Conhecimentos

Marketing analytics

Statistical analysis

Data modeling

Predictive analytics

Data visualization

Communication skills

Formação

Master's degree

Ferramentas

Tableau

Power BI

Excel

SQL

Descrição da vaga

Placements24 in George, Western Cape, seeks an experienced Marketing Analytics Manager to lead data-driven marketing initiatives, transforming raw data into actionable insights that guide strategy, optimize campaigns, and drive customer acquisition and retention.

You will build and lead a team of analysts, develop sophisticated dashboards, and ensure precise measurement of marketing effectiveness across channels, collaborating with cross-functional teams to shape strategic decisions.