E-commerce Social Media Marketing Specialist

Placements24; Soweto; On-site; ZAR 300,000 - 420,000; Full time

Benefits offered by this job

Competitive salary

Growth opportunities

Employee discounts on products

Professional development

Job summary

Placements24 in Soweto is seeking a creative and analytical E-commerce Social Media Marketing Specialist to drive traffic, engagement, and online sales through compelling content and paid campaigns.

You will monitor trends, optimize ads across Instagram, Facebook, and Twitter, interact with the online community, and report on performance, collaborating with marketing and sales for cohesive messaging.

Qualifications

• Proven experience in social media marketing with e-commerce focus.
• Strong knowledge of platforms, trends, and best practices for business.
• Ability to create engaging content including copy and basic visuals.
• Experience with analytics platforms and paid social campaigns.
• Bachelor's degree in Marketing or related field preferred.

Responsibilities

• Develop and implement social media strategies to drive traffic, engagement, and sales for the e-commerce platform.
• Create and curate high-quality, engaging content tailored for platforms like Instagram, Facebook, and Twitter.
• Manage and optimize paid social media advertising campaigns to reach target audiences and achieve performance goals.
• Monitor social media channels, respond to comments and inquiries promptly, and foster community interaction.
• Analyze social media data, track key metrics, and provide regular reports on campaign performance and insights.
• Collaborate with marketing and sales teams to ensure cohesive brand messaging and integrated campaign efforts.

Skills

Social media marketing

E-commerce

Content creation

Analytics

Education

Bachelor's degree in Marketing/Communications or related field

Job description

About the Role

Our client is seeking a creative and analytical E-commerce Social Media Marketing Specialist to join their team in Soweto . This role is essential for developing and executing engaging social media campaigns that drive traffic, increase brand awareness, and boost online sales. You will be responsible for creating compelling content, managing social media advertising, and interacting with the online community. The ideal candidate has a passion for digital marketing, a keen eye for trends, and a strong understanding of how to leverage social media to achieve e-commerce objectives.

Key Responsibilities

• Develop and implement social media strategies to drive traffic, engagement, and sales for the e-commerce platform.
• Create and curate high-quality, engaging content (including visuals, videos, and copy) tailored for platforms like Instagram, Facebook, and Twitter.
• Manage and optimize paid social media advertising campaigns to reach target audiences and achieve performance goals.
• Monitor social media channels, respond to comments and inquiries promptly, and foster community interaction.
• Analyze social media data, track key metrics, and provide regular reports on campaign performance and insights.
• Collaborate with marketing and sales teams to ensure cohesive brand messaging and integrated campaign efforts.

Requirements

• Proven experience in social media marketing, with a focus on e-commerce or digital advertising.
• Strong understanding of social media platforms, trends, and best practices for business.
• Proficiency in creating engaging content, including copywriting, basic graphic design, and video editing.
• Experience with social media management tools and analytics platforms.
• Excellent communication, organizational, and analytical skills.
• Bachelor's degree in Marketing, Communications, or a related field is preferred.

Benefits

• Competitive salary and benefits package.
• Opportunity to work within a growing e-commerce sector.
• Supportive and collaborative team environment.
• Ongoing professional development and training opportunities.
• Employee discounts on company products.