Social Media Manager - E-commerce Specialist

Placements24; Midrand; Hybrid; ZAR 300,000 - 480,000; Full time

Benefits offered by this job

Competitive salary package

Professional development

Hybrid work environment

Job summary

Placements24 in Midrand is seeking a dynamic Social Media Manager with ecommerce focus to drive brand awareness, engagement, and online sales. You will develop and execute campaigns across Instagram, Facebook, TikTok and Pinterest, collaborating with ecommerce and design teams to optimize user experience.

The role requires proven experience, strong copywriting, SEO familiarity, and proficiency with analytics tools.

Qualifications

• Proven work experience as a Social Media Manager or similar role with ecommerce focus.
• Experience creating content and managing campaigns across platforms.
• Strong understanding of SEO, web traffic metrics, and analytics tools.

Responsibilities

• Develop, implement and manage social media strategies aligned with ecommerce goals.
• Create engaging content for Instagram, Facebook, TikTok and Pinterest.
• Monitor channels, respond to inquiries, and maintain brand voice.
• Analyze metrics and report on campaign performance to identify improvements.
• Collaborate with ecommerce and design teams to optimize user experience.
• Stay updated on social media trends and best practices in ecommerce.

Skills

Social media management

Content creation

Campaign management

SEO & analytics

Copywriting

Communication

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Google Analytics

Hootsuite

Job description

About the Role

Our client is seeking a dynamic and results-oriented Social Media Manager with a strong background in e-commerce to join their marketing team in Midrand . This role is pivotal in driving brand awareness, customer engagement, and online sales through innovative social media strategies. You will be responsible for developing and executing campaigns across various platforms, analyzing performance data, and collaborating with cross-functional teams to achieve business objectives. This is an exciting opportunity for a creative individual who understands the nuances of online retail and can translate social media activity into tangible business outcomes within a fast-paced environment.

Key Responsibilities

• Develop, implement, and manage comprehensive social media strategies aligned with e-commerce goals.
• Create engaging and shareable content (text, images, video) tailored for platforms like Instagram, Facebook, TikTok, and Pinterest.
• Monitor social media channels for customer inquiries, comments, and feedback, responding promptly and professionally.
• Analyze social media metrics and website traffic data to report on campaign performance and identify areas for improvement.
• Collaborate with the e-commerce and design teams to ensure brand consistency and optimize user experience.
• Stay up-to-date with the latest social media trends, tools, and best practices in e-commerce marketing.

Requirements

• Proven work experience as a Social Media Manager or similar role, with a focus on e-commerce.
• Demonstrable experience in content creation and campaign management across major social media platforms.
• Excellent understanding of SEO, web traffic metrics, and social media analytics tools (e.g., Google Analytics, Hootsuite).
• Strong copywriting and communication skills with a keen eye for detail and design aesthetics.
• Bachelor's degree in Marketing, Communications, Business, or a related field is preferred.
• Ability to work effectively in a hybrid setting, balancing remote and in-office responsibilities in Gauteng .

Benefits

• Competitive salary package commensurate with experience.
• Opportunity to work in a growing e-commerce sector.
• Professional development and training opportunities.
• Collaborative and innovative team environment.
• Access to company benefits and potential for performance-based bonuses.