About the Role
Our client, a thriving retail brand based in Benoni, Gauteng, is seeking a dynamic and engaging E-commerce Social Media & Community Manager to join their marketing team. This is an exciting opportunity to manage and grow our client's online presence across various social media platforms, fostering a vibrant community and driving engagement that translates into e-commerce sales. You will be responsible for developing and executing social media strategies, creating compelling content, and interacting directly with our customer base. The role is based in our Benoni office, offering a collaborative work environment where your creativity and strategic thinking will be highly valued. The ideal candidate is passionate about social media, understands the nuances of e-commerce engagement, and thrives in a hands-on role.
Key Responsibilities
- Develop and implement a comprehensive social media strategy to increase brand awareness, engagement, and website traffic.
- Create, curate, and schedule engaging content (including text, images, and videos) for all relevant social media platforms (e.g., Instagram, Facebook, TikTok, Twitter).
- Monitor social media channels daily, respond to comments and messages in a timely and professional manner, and foster positive community interaction.
- Identify and engage with influencers and brand advocates to expand reach and enhance brand credibility.
- Run social media advertising campaigns, targeting specific audiences to drive conversions and sales.
- Analyze social media performance metrics, track KPIs, and provide regular reports with insights and recommendations for improvement.
- Stay up-to-date with the latest social media trends, platform updates, and best practices in e-commerce marketing.
- Collaborate with the marketing and design teams to ensure brand consistency across all social media communications.
- Manage user-generated content campaigns and contests to boost engagement and brand loyalty.
Requirements
- Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
- Minimum of 3 years of experience in social media management, with a focus on community building and e-commerce.
- Proven ability to create engaging and effective social media content for various platforms.
- Experience with social media management tools (e.g., Buffer, Hootsuite) and analytics platforms.
- Solid understanding of social media advertising principles and campaign management.
- Excellent written and verbal communication skills, with strong customer service orientation.
- Creative mindset with a keen eye for visual aesthetics and brand storytelling.
- Ability to work effectively both independently and as part of a team in a fast-paced environment.
- Familiarity with the Benoni, Gauteng retail landscape is a plus.
Benefits
- Competitive salary and benefits package.
- Opportunity to work in a creative and collaborative office environment in Benoni.
- Be part of a growing e-commerce brand with opportunities for professional development.
- Direct impact on brand presence and community engagement.
- Access to social media marketing tools and resources.
- Regular team activities and a supportive work culture.