Social Media Executive

Placements24; LegKraal Gate; Hybrid; ZAR 210,000 - 320,000; Full time

Benefits offered by this job

Health insurance

Hybrid work model

Annual leave

Job summary

Placements24 in North West is seeking a creative Social Media Executive to develop and execute engaging campaigns across multiple platforms, driving brand visibility and customer interaction. You will build online communities and translate business goals into compelling online narratives.

The role requires strong copywriting, analytics, and a proven track record with social platforms. A hybrid work setup near Mahikeng offers flexibility and opportunities for professional growth.

Qualifications

• Proven experience as a Social Media Executive or similar.
• Experience creating engaging content and growing communities.
• Strong understanding of major platforms and best practices.
• Excellent copywriting and communication skills.
• Experience with analytics tools.
• Ability to work in a hybrid environment.
• Bachelor's degree in Marketing, Communications, Digital Media, or related field.
• Experience with Canva is a plus.

Responsibilities

• Develop and execute social media strategies aligned with brand goals.
• Create and schedule engaging content across Facebook, Instagram, Twitter, LinkedIn, TikTok.
• Monitor channels, respond to comments, foster community engagement.
• Analyze performance data and generate actionable insights.
• Stay updated on trends and platform updates.
• Collaborate with marketing to ensure cohesive campaigns.
• Identify opportunities for social media advertising.
• Engage with influencers and brand advocates.
• Manage contests, promotions, and events.
• Assist in editorial calendars and content planning.
• Provide feedback on customer sentiment and trends.

Skills

Social media strategy

Content creation

Analytics

Copywriting

Community engagement

Influencer outreach

Project management

Education

Bachelor's degree in Marketing/Communications/Digital Media

Tools

Hootsuite

Buffer

Sprout Social

Canva

Job description

About the Role

Our client, a forward-thinking and innovative e-commerce business operating near Mahikeng, North West , is seeking a creative and results-driven Social Media Executive. This role is critical for developing and implementing engaging social media strategies that enhance brand visibility, drive customer engagement, and support sales objectives. The ideal candidate will possess a deep understanding of various social media platforms, emerging trends, and effective content creation techniques. You will be responsible for managing our client's social media presence, creating compelling content, fostering community interaction, and analyzing performance metrics to optimize strategies. This is an exciting opportunity to make a significant impact on a growing brand's digital footprint. We are looking for an individual who is passionate about social media, understands the nuances of digital communication, and can translate business goals into effective online campaigns. Your ability to craft engaging narratives and build online communities will be key to our client's success. Join a dynamic team and play a vital role in shaping our client's online identity.

Key Responsibilities

• Develop and execute comprehensive social media strategies aligned with business goals and brand identity.


• Create, curate, and schedule engaging and high-quality content across multiple social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok).


• Monitor social media channels, respond to comments and messages promptly, and foster positive community engagement.


• Analyze social media performance data using analytics tools and generate regular reports with actionable insights.


• Stay up-to-date with the latest social media trends, platform updates, and best practices.


• Collaborate with the marketing team to ensure cohesive campaign messaging and integration across channels.


• Identify opportunities for social media advertising and contribute to campaign planning and execution.


• Engage with influencers and brand advocates to expand reach and enhance brand credibility.


• Manage social media contests, promotions, and events to drive user participation.


• Assist in developing content calendars and editorial plans for social media.


• Provide feedback to the team on customer sentiment and social media trends observed.

Requirements

• Proven experience as a Social Media Executive, Social Media Specialist, or similar role.


• Demonstrable success in creating engaging content and growing social media communities.


• Excellent understanding of major social media platforms, their algorithms, and best practices.


• Strong written and verbal communication skills, with creative copywriting abilities.


• Experience with social media management and analytics tools (e.g., Hootsuite, Buffer, Sprout Social, native platform analytics).


• Proficiency in analyzing social media metrics and deriving actionable insights.


• Ability to work independently and collaboratively in a hybrid work environment.


• Strong organizational skills and the ability to manage multiple tasks effectively.


• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.


• Experience with basic graphic design or video editing tools (e.g., Canva) is a plus.


• A proactive approach and a passion for social media marketing.

Benefits

Our client offers a competitive salary and benefits package designed to attract top talent. This hybrid role, based near Mahikeng, North West , provides a flexible working arrangement that blends office collaboration with remote autonomy. Employees will have access to comprehensive health insurance and opportunities for ongoing professional development, including training and industry events. Our client fosters a supportive and innovative work culture that values creativity and teamwork. This position offers a significant opportunity to contribute to the growth and online presence of an e-commerce business. Additional benefits include annual leave, sick leave, and access to wellness programs. We are committed to promoting a healthy work-life balance and providing resources that support employee well-being. Regular team activities and virtual social events help maintain strong team cohesion.