Remote Senior E-commerce Analyst

Placements24; Polokwane; Hybrid; ZAR 700,000 - 1,000,000; Full time

Benefits offered by this job

Fully remote

Performance bonuses

Professional development

Job summary

Placements24 is seeking a Senior E-commerce Analyst to join a fully remote team. The role focuses on deep data analysis to identify trends, insights, and actionable recommendations that grow online sales and optimize the customer journey.

The ideal candidate will leverage Google Analytics, Adobe Analytics, SQL, and visualisation tools to translate complex data into strategic initiatives. The position supports operations across South Africa with a strong connection to Limpopo, offering

Qualifications

• Head for advanced degree in statistics, economics, or related quantitative field.
• Minimum 5 years in e-commerce or web analytics.
• Proven ability to translate data into business strategies.

Responsibilities

• Analyze website traffic, user behavior, and sales data to drive online growth.
• Develop dashboards and reports to track ecommerce KPIs.
• Identify drivers of sales and customer acquisition and recommend optimizations.
• Conduct A/B/multivariate testing to improve UX and functionality.
• Evaluate marketing campaigns across channels and extract insights.
• Collaborate with marketing, product, and IT on data-driven initiatives.
• Perform deep-dive analyses on cart abandonment and customer segmentation.
• Present findings to stakeholders and influence decisions.

Skills

Google Analytics

Adobe Analytics

SQL

Tableau

Power BI

A/B testing

Data visualization

Statistics

Education

Master's degree in Statistics

Bachelor's degree in related quantitative field

Tools

Google Analytics

Adobe Analytics

Tableau

Power BI

Job description

About the Role

Our client, a leading national e-commerce player, is seeking a highly analytical and strategic Senior E-commerce Analyst to join their fully remote team. This pivotal role will be responsible for diving deep into e-commerce data to identify trends, uncover insights, and provide actionable recommendations that drive online sales growth and optimize the customer journey. The ideal candidate will have a strong quantitative background, extensive experience with web analytics tools, and a proven ability to translate complex data into clear, concise business strategies. This is a remote-first opportunity for a data-driven professional to make a significant impact on our client's online performance from anywhere in South Africa , with a strong connection to their operations in Limpopo .

Key Responsibilities

• Analyze website traffic, user behavior, conversion rates, and sales data using tools like Google Analytics, Adobe Analytics, or similar.
• Develop and maintain dashboards and reports to track key performance indicators (KPIs) related to e-commerce performance.
• Identify key drivers of sales and customer acquisition, and provide strategic recommendations for optimization.
• Conduct A/B testing and multivariate testing to improve website functionality and user experience.
• Analyze marketing campaign performance across various channels (SEO, SEM, social media, email) and provide insights for improvement.
• Monitor customer journey touchpoints and identify opportunities to enhance engagement and conversion.
• Collaborate with marketing, product, and IT teams to implement data-driven strategies and initiatives.
• Perform deep-dive analysis on specific e-commerce areas, such as cart abandonment, product performance, and customer segmentation.
• Stay updated with the latest e-commerce trends, analytics techniques, and industry best practices.
• Present findings and recommendations to stakeholders at various levels of the organization.

Requirements

• Master's degree or Bachelor's degree in Statistics, Mathematics, Economics, Computer Science, Business Analytics, or a related quantitative field.
• Minimum of 5 years of experience in e-commerce analytics or web analytics.
• Expert proficiency in web analytics platforms ("Google Analytics mandatory", Adobe Analytics a plus).
• Strong experience with data visualization tools (e.g., Tableau, Power BI).
• Advanced knowledge of SQL and experience working with large datasets.
• Proficiency in statistical analysis and A/B testing methodologies.
• Excellent analytical, problem-solving, and critical thinking skills.
• Strong communication and presentation skills, with the ability to explain complex data to non-technical audiences.
• Ability to work independently and manage projects effectively in a remote setting.
• Familiarity with e-commerce platforms and their data structures is highly desirable.

Benefits

This position offers a highly competitive salary, performance-based bonuses, and the immense benefit of a fully remote work environment, providing unparalleled flexibility. Our client is committed to professional development, offering access to training, conferences, and opportunities for career advancement within their data-driven organization. You will be working with a talented team of professionals on impactful projects that shape the future of online retail in South Africa . This is an excellent opportunity to leverage your analytical expertise and contribute to strategic decision-making remotely, supporting operations that influence the Limpopo region.