Social Media Content Creator & Strategist

Placements24; Durban; Hybrid; ZAR 300,000 - 540,000; Full time

Benefits offered by this job

Competitive salary package

Medical aid contributions

Generous annual leave

Hybrid work arrangement

Professional skill enhancement

Job summary

Placements24 in Durban is seeking a creative Social Media Content Creator & Strategist to elevate the brand across Instagram, TikTok, Facebook and X. Join a dynamic marketing team and craft compelling content that resonates with local audiences.

You will design and execute content calendars, tailor visuals and copy to each platform, monitor trends, and provide data-driven insights to optimise performance. A hybrid work arrangement and growth opportunities await.

Qualifications

• Proven experience in social media content creation and strategizing.
• Portfolio demonstrating visually engaging content.
• Strong understanding of platforms, algorithms, and distribution best practices.
• Experience with Buffer, Hootsuite, and analytics tools.

Responsibilities

• Develop and execute an innovative social media content strategy across Instagram, TikTok, Facebook, and X.
• Create high-quality content: graphics, short videos, and copy tailored to each platform.
• Manage the content calendar and ensure consistent brand messaging.
• Monitor trends, conversations, competitor activity; identify engagement opportunities.
• Analyze performance metrics and recommend data-driven strategy optimizations.

Skills

Social media strategy

Content creation

Copywriting

Analytics

Portfolio

Tools

Buffer

Hootsuite

Analytics platforms

Job description

About the Role

Our client is seeking a creative and strategic Social Media Content Creator & Strategist to elevate their brand presence and engage their target audience across various social platforms in Durban . This role is responsible for conceptualizing, producing, and distributing compelling content that aligns with marketing objectives and brand voice. You will play a key role in building an active and influential online community, driving engagement, and fostering brand advocacy. This is an exciting opportunity for a storyteller with a passion for social media to make a significant impact in a dynamic marketing team.

Key Responsibilities

• Develop and execute an innovative social media content strategy across platforms like Instagram, TikTok, Facebook, and X (formerly Twitter).
• Create high-quality, engaging content, including graphics, short videos, and compelling copy, tailored to each platform and audience segment.
• Manage the social media content calendar, ensuring timely posting and consistent brand messaging.
• Monitor social media trends, conversations, and competitor activities to identify opportunities for engagement and content innovation.
• Analyze social media performance metrics, reporting on key insights and making data-driven recommendations for strategy optimization.

Requirements

• Proven experience as a Social Media Content Creator, Strategist, or similar role.
• Demonstrated ability to create visually appealing and engaging social media content (portfolio required).
• Excellent understanding of social media platforms, their algorithms, and best practices for content distribution.
• Strong copywriting and editing skills with a knack for adapting tone and style.
• Experience with social media management tools (e.g., Buffer, Hootsuite) and analytics platforms.

Benefits

• A competitive salary package designed to attract top talent.
• Medical aid contributions and other employee wellness programs.
• Generous annual leave and opportunities for professional skill enhancement.
• A vibrant and collaborative office culture in Durban , with the flexibility of a hybrid work arrangement.
• The chance to shape the digital narrative of a growing brand.