Social Media Content Strategist

Placements24; Klerksdorp; Hybrid; ZAR 180,000 - 240,000; Full time

Job summary

Placements24 in Klerksdorp, North West, ZA, seeks a Creative and strategic Social Media Content Strategist to elevate the brand across Facebook, Instagram, LinkedIn, TikTok, and more. This hybrid role blends remote work with in-office collaboration.

You will develop content strategies, manage calendars, monitor trends, analyze performance, and collaborate with marketing and design teams to ensure on-brand storytelling that drives engagement and conversions.

Qualifications

• Proven experience in social media strategy or content creation.
• Excellent writing, editing, and storytelling abilities.
• Experience using social media management tools like Hootsuite, Buffer, Sprout Social.
• Strong knowledge of major platforms and their audiences.
• Experience with analytics and reporting.
• Creative thinker who generates innovative content ideas.
• Familiarity with basic graphic design and video editing is a plus.
• Ability to work independently and in a hybrid environment.

Responsibilities

• Develop and execute social media content strategies aligned with marketing goals.
• Create and manage content for multiple platforms (text, images, video).
• Plan and manage the content calendar for timely posting.
• Monitor trends, platform updates, and competitors for opportunities.
• Analyze performance metrics and report insights for optimization.
• Collaborate with marketing, designers, and stakeholders to stay on-brand.
• Engage with online communities and respond to comments.
• Manage social media advertising campaigns and audience targeting.
• Stay updated on emerging social media tools.
• Develop and maintain brand voice and guidelines across channels.

Skills

Social media strategy

Content creation

Copywriting

Community engagement

Analytics reporting

Social platforms

Video editing basics

Graphic design basics

Hybrid work

Team collaboration

Education

Bachelor's degree in Marketing, Communications, Journalism, or related field

Tools

Hootsuite

Buffer

Sprout Social

Job description

About the Role

Our client is seeking a creative and strategic Social Media Content Strategist to elevate their brand's presence across all social platforms. This role, based in Klerksdorp, North West, ZA , will be responsible for developing and implementing engaging content strategies that drive brand awareness, audience engagement, and conversions. The ideal candidate possesses a deep understanding of social media trends, audience behavior, and content creation best practices. This position offers a hybrid work model, allowing for a dynamic blend of remote work and in-office collaboration. We are looking for someone with a proven ability to craft compelling narratives and translate marketing objectives into impactful social media content. If you are passionate about storytelling and driving social media success, this role is for you.

Key Responsibilities

• Develop and execute comprehensive social media content strategies aligned with overall marketing goals.
• Create, curate, and manage engaging content (text, images, video) for various social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok).
• Plan and manage the social media content calendar, ensuring timely and consistent posting.
• Monitor social media trends, platform updates, and competitor activities to identify new opportunities.
• Analyze social media performance metrics and provide regular reports with insights and recommendations for optimization.
• Collaborate with the marketing team, designers, and other stakeholders to ensure content is on-brand and effective.
• Engage with the online community, respond to comments and messages, and foster positive relationships.
• Manage social media advertising campaigns, including content creation and audience targeting.
• Stay abreast of emerging social media tools and technologies.
• Develop and maintain brand voice and guidelines across all social channels.

Requirements

• Proven experience as a Social Media Strategist, Content Creator, or similar role.
• Demonstrated ability to develop and execute successful social media content strategies.
• Excellent writing, editing, and communication skills, with a knack for storytelling.
• Proficiency in using social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
• Strong understanding of major social media platforms and their respective audiences.
• Experience with social media analytics tools and reporting.
• Creative thinking and the ability to generate innovative content ideas.
• Familiarity with graphic design principles and video editing basics is a plus.
• Ability to work independently and as part of a team in a hybrid environment.
• Bachelor's degree in Marketing, Communications, Journalism, or a related field.

Benefits

Our client offers a competitive salary and a comprehensive benefits package. Enjoy the flexibility of a hybrid work arrangement, enabling a healthy work-life balance. This is a fantastic opportunity to shape the social media presence of a growing brand in Klerksdorp, North West, ZA . You will work with a supportive and creative team and have access to industry-leading tools. We provide opportunities for professional growth and development within the exciting field of digital marketing.