About the Role
Our client, a vibrant consumer goods company, is seeking a strategic and creative Senior Social Media Manager to lead their social media presence from their offices in Mahikeng, North West. This role involves developing and executing innovative social media strategies to enhance brand awareness, engage with the target audience, and drive community growth. You will be responsible for managing all social media channels, creating compelling content, planning and scheduling posts, monitoring trends, and analyzing performance metrics. The ideal candidate is a digital native with a deep understanding of social media platforms, content creation, community management, and analytics. You will be instrumental in shaping our client's online voice and fostering meaningful connections with their customers. This is a fantastic opportunity to elevate a brand's social footprint.
Key Responsibilities
- Develop, implement, and manage comprehensive social media strategies aligned with marketing objectives.
- Create, curate, and manage engaging and high-quality content (text, image, video) for all social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok).
- Plan and execute paid social media campaigns to reach wider audiences and achieve specific goals.
- Monitor social media trends, conversations, and competitor activities, providing insights and recommendations.
- Engage with the online community, respond to comments and messages in a timely and professional manner.
- Analyze social media performance using analytics tools and generate regular reports on key metrics and KPIs.
- Collaborate with marketing, design, and content teams to ensure brand consistency and integrated campaigns.
- Stay updated on the latest social media best practices, tools, and emerging platforms.
- Manage influencer collaborations and partnerships.
Requirements
- Minimum of 5 years of experience in social media management, with proven success in developing and executing strategies.
- Demonstrable experience creating engaging content and managing social media communities.
- Expert knowledge of major social media platforms and their respective best practices.
- Proficiency with social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms.
- Strong understanding of social media advertising and paid campaign management.
- Excellent written and verbal communication skills, with a creative flair.
- Strong analytical skills and ability to interpret data to inform strategy.
- Ability to work collaboratively in a team environment.
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
Benefits
- Competitive salary and potential for bonuses based on performance.
- Opportunity to work within a dynamic company based in Mahikeng, North West.
- Comprehensive medical aid and other benefits.
- Professional development opportunities and training programs.
- A creative and supportive work environment.
- Employee wellness programs.
- Generous annual leave and paid holidays.