Lead Social Media & Content Strategist

Placements24; Cape Town; Vor Ort; ZAR 700.000 - 1.000.000; Vollzeit

Benefits dieser Stelle

Medical aid

Retirement fund

Annual leave

Professional development

Zusammenfassung

Placements24 in Cape Town, Western Cape, is seeking a visionary Lead Social Media & Content Strategist to elevate the brand’s digital presence. You will craft compelling narratives and engage a broad audience across platforms from a Cape Town hub.

You will lead content strategy, oversee high-quality content creation, and drive influencer campaigns while mentoring junior team members. A strong background in analytics and cross-functional collaboration is essential.

Qualifikationen

• Bachelor’s degree in Marketing, Communications, or a related field.
• 6+ years of experience in social media management and content strategy, preferably in e-commerce.
• Proven ability to develop and implement successful social campaigns with measurable results.
• Deep understanding of major platforms (IG, FB, X/Twitter, LinkedIn, TikTok, Pinterest) and audiences.

Aufgaben

• Conceptualize and execute a cutting-edge social media and content strategy to drive brand awareness, engagement, and conversions.
• Oversee creation of high-quality content (text, image, video) across channels with consistent tone.
• Manage social media calendar, scheduling posts and real-time engagement.
• Conduct market research and competitive analysis to identify trends and opportunities.
• Collaborate with marketing, design, and product teams for integrated campaigns.
• Analyze metrics and traffic to measure campaign effectiveness and optimize.
• Develop and manage influencer campaigns and relationships with key influencers.
• Stay updated on algorithms, best practices, and emerging platforms.
• Provide guidance and mentorship to junior social media team members.

Kenntnisse

Social media strategy

Content marketing

Team leadership

Analytics

Influencer marketing

Copywriting

Canva/Adobe Creative Suite

Ausbildung

Bachelor's degree in Marketing or related field

Tools

Hootsuite

Buffer

Sprout Social

Google Analytics

Jobbeschreibung

About the Role Our client, a rapidly expanding online retailer, is looking for a visionary Lead Social Media & Content Strategist to join their dynamic team in Cape Town, Western Cape . This is a critical role focused on elevating the brand's digital presence, crafting compelling narratives, and engaging a broad audience across all social media platforms. You will be at the forefront of developing innovative content strategies that align with business objectives and resonate with our target demographic. This is an office-based position, fostering strong team collaboration and immediate engagement within our vibrant Cape Town hub.

Key Responsibilities

• Conceptualize, develop, and execute a cutting-edge social media and content marketing strategy that drives brand awareness, engagement, and conversions.
• Oversee the creation of high-quality, engaging content (text, image, video) for all social media channels, ensuring brand consistency and tone of voice.
• Manage the social media calendar, scheduling posts, and monitoring platforms for real-time engagement and customer service opportunities.
• Conduct thorough market research and competitor analysis to identify emerging trends and opportunities for content innovation.
• Collaborate closely with the marketing, design, and product teams to ensure integrated campaign execution.
• Analyze social media metrics and website traffic data to measure campaign effectiveness and provide data-driven insights for optimization.
• Develop and manage influencer marketing campaigns, identifying and building relationships with key industry influencers.
• Stay updated on the latest social media algorithms, best practices, and emerging platforms.
• Provide guidance and mentorship to junior social media team members.

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• At least 6 years of experience in social media management and content strategy, preferably within the e-commerce sector.
• Proven ability to develop and implement successful social media campaigns that achieve measurable results.
• Deep understanding of various social media platforms (Instagram, Facebook, Twitter, LinkedIn, TikTok, Pinterest) and their respective audiences and best practices.
• Excellent copywriting, editing, and storytelling skills, with a keen eye for visual aesthetics.
• Proficiency with social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms (e.g., Google Analytics, Facebook Insights).
• Experience with content creation tools (e.g., Canva, Adobe Creative Suite) is a strong advantage.
• Strong analytical skills and the ability to interpret data to inform strategy.
• Exceptional organizational skills and the ability to manage multiple projects simultaneously.
• Must be based in or willing to relocate to Cape Town, Western Cape .

Benefits

This role offers a highly competitive salary and benefits package, including comprehensive medical aid and retirement fund contributions. Employees enjoy generous annual leave and opportunities for professional development through workshops and conferences. Being part of our client's team in Cape Town means joining a creative and forward-thinking environment with significant opportunities for career advancement. This is an excellent opportunity to make a substantial impact on a growing brand.