About the Role
WhatJobs Direct is looking for a creative and driven Social Media and Content Creator to join our client's vibrant marketing team in **Pretoria, Gauteng, ZA**. This hybrid role offers a blend of in-office collaboration and remote flexibility, allowing you to bring your unique skills to our fast-paced environment. You will be responsible for developing engaging content, managing social media platforms, and driving online engagement to enhance our brand's visibility and connect with our audience. The ideal candidate is passionate about storytelling, stays ahead of digital trends, and has a keen eye for detail. This is a fantastic opportunity to contribute to impactful campaigns and grow your career in a supportive and innovative setting.
Key Responsibilities
- Create, curate, and schedule engaging content across various social media platforms (e.g., Instagram, Facebook, Twitter, LinkedIn, TikTok).
- Develop compelling visual assets, including graphics, short videos, and animations, using design software.
- Write clear, concise, and creative copy for social media posts, blog articles, and website content.
- Monitor social media trends, conversations, and analytics to identify engagement opportunities and inform content strategy.
- Engage with the online community by responding to comments, messages, and inquiries in a timely and professional manner.
- Collaborate with the marketing team to align content with overall campaign goals and brand messaging.
- Assist in the development and execution of social media marketing campaigns.
- Track and report on key social media metrics, such as reach, engagement, and follower growth.
- Stay up-to-date with the latest social media best practices, tools, and platform updates.
Requirements
- Proven experience as a Social Media Specialist, Content Creator, or similar role.
- Excellent copywriting and editing skills with a strong grasp of grammar and tone.
- Proficiency in graphic design tools (e.g., Canva, Adobe Photoshop, Illustrator).
- Experience with video editing software is a plus.
- Familiarity with social media management tools (e.g., Buffer, Hootsuite).
- Understanding of social media KPIs and analytics.
- Creative mindset with the ability to generate innovative content ideas.
- Strong organizational skills and the ability to manage multiple tasks effectively.
- Excellent communication and collaboration skills.
- A portfolio of previous work showcasing content creation and social media management is required.
Benefits
- Competitive salary and benefits package.
- Hybrid work model offering flexibility.
- Opportunity to work with a dynamic and creative team.
- Professional development opportunities.
- Exposure to diverse marketing projects.
- Collaborative and encouraging work environment.