About the Role
Our client, a fast-paced and innovative e-commerce business based in Pretoria, Gauteng , is actively seeking a talented and creative Senior Social Media Content Creator. This role is central to developing engaging and brand-aligned content across all social media platforms, aiming to significantly boost brand awareness, community engagement, and drive traffic to our client's e-commerce site. The ideal candidate will possess a strong portfolio showcasing expertise in visual storytelling, copywriting, and understanding platform-specific best practices. You will be responsible for conceptualizing, producing, and scheduling a variety of content formats, including graphics, videos, and written posts. This position offers a fantastic opportunity to shape the online voice of a growing brand and engage directly with its customer base in the vibrant Gauteng region, with the flexibility of a hybrid work arrangement.
Key Responsibilities
- Conceptualize, create, and publish high-quality, engaging content across various social media platforms (e.g., Instagram, Facebook, TikTok, Twitter, LinkedIn).
- Develop compelling visual assets, including graphics, short-form videos, and animations, using relevant design software.
- Write persuasive and on-brand copy for social media posts, captions, and advertisements.
- Plan and manage a content calendar, ensuring a consistent posting schedule and timely delivery of content.
- Monitor social media trends, audience engagement, and competitor activities to inform content strategy.
- Engage with the online community, respond to comments and messages, and foster positive brand interactions.
- Collaborate with marketing and design teams to ensure content aligns with overall brand guidelines and campaign objectives.
- Analyze content performance metrics and provide reports on engagement, reach, and other key indicators.
- Stay updated with the latest social media features, tools, and best practices.
- Assist in the development of social media advertising creative concepts.
Requirements
- Proven experience as a Social Media Content Creator, Content Producer, or similar role, with a strong portfolio of published work.
- Proficiency in graphic design tools (e.g., Adobe Creative Suite, Canva) and video editing software.
- Exceptional copywriting and storytelling skills with a keen eye for detail.
- Deep understanding of major social media platforms, their algorithms, and audience behaviors.
- Experience in scheduling and analytics tools (e.g., Hootsuite, Buffer, Sprout Social).
- Ability to work independently and as part of a collaborative team in a hybrid setting.
- Strong organizational skills and the ability to manage multiple projects simultaneously.
- Excellent communication and interpersonal skills.
- Bachelor's degree in Marketing, Communications, Graphic Design, or a related field, or equivalent experience.
- Experience within the e-commerce sector is advantageous.
Benefits
- Competitive salary package.
- Hybrid work model offering a balance between remote work and office collaboration in Pretoria .
- Health insurance and wellness programs.
- Paid time off and public holidays.
- Opportunities for professional development and skill enhancement.
- Creative and dynamic work environment.
- Employee discounts on company products.
- Exposure to a growing e-commerce brand in Gauteng .