Social Media Advertising Specialist

Placements24; LegKraal Gate; Híbrido; ZAR 991.000 - 1.487.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Fully remote

Learning budget

Health insurance

Collaborative culture

Descripción de la vacante

Placements24 is hiring a Social Media Advertising Specialist for a fully remote role. You will design, implement, and optimize paid campaigns across Facebook, Instagram, LinkedIn, and TikTok to drive traffic, conversions, and revenue.

Ideal candidates bring a proven campaign track record, deep knowledge of major ad platforms, and strong analytics to optimize ROI in a fast-paced, remote environment.

Formación

• Proven experience as a Social Media Advertising Specialist with a strong campaign portfolio.
• Deep knowledge of major ad platforms (Facebook Ads Manager, LinkedIn Campaign Manager).
• Strong analytical skills with Google Analytics and platform insights.

Responsabilidades

• Develop and execute comprehensive paid social media strategies across platforms such as Facebook, Instagram, LinkedIn, and TikTok.
• Manage campaign budgets efficiently, ensuring optimal allocation to maximize ROI and achieve performance targets.
• Conduct thorough audience research and segmentation to ensure campaigns reach the most relevant demographics.
• Create compelling ad creatives and copy, A/B testing different variations to enhance performance.
• Monitor, analyze, and report on campaign performance, providing actionable insights and recommendations for optimization.
• Stay up-to-date with the latest trends and best practices in social media advertising and e-commerce marketing.

Conocimientos

Analytical thinking

Remote work discipline

Creative copywriting

Herramientas

Facebook Ads Manager

LinkedIn Campaign Manager

Google Analytics

Descripción del empleo

About the Role

Our client is seeking a results-driven Social Media Advertising Specialist to join their remote team and elevate their e-commerce marketing efforts. This role is focused on designing, implementing, and optimizing paid social media campaigns across various platforms to drive targeted traffic, conversions, and revenue. You will leverage your expertise in ad platforms, audience segmentation, and performance analysis to achieve aggressive marketing goals. This is an excellent opportunity for a data-savvy marketer to make a significant impact in a fully remote capacity.

Key Responsibilities

• Develop and execute comprehensive paid social media strategies across platforms such as Facebook, Instagram, LinkedIn, and TikTok.
• Manage campaign budgets efficiently, ensuring optimal allocation to maximize ROI and achieve performance targets.
• Conduct thorough audience research and segmentation to ensure campaigns reach the most relevant demographics.
• Create compelling ad creatives and copy, A/B testing different variations to enhance performance.
• Monitor, analyze, and report on campaign performance, providing actionable insights and recommendations for optimization.
• Stay up-to-date with the latest trends and best practices in social media advertising and e-commerce marketing.

Requirements

• Proven experience as a Social Media Advertising Specialist or similar role, with a strong portfolio of successful campaigns.
• In-depth knowledge of major social media advertising platforms (Facebook Ads Manager, LinkedIn Campaign Manager, etc.).
• Strong analytical skills and experience with analytics tools (e.g., Google Analytics, platform-specific insights).
• Excellent understanding of e-commerce KPIs and conversion tracking.
• Ability to develop creative ad concepts and write persuasive copy.
• Self-motivated, organized, and able to work effectively in a remote, fast-paced environment.

Benefits

• Highly competitive salary and performance-based bonuses.
• Fully remote work arrangement, offering ultimate flexibility.
• Generous budget for professional development and learning resources.
• Comprehensive health, dental, and vision insurance.
• A collaborative and innovative virtual work culture focused on driving success.