Remote Performance Marketing Specialist

Placements24; LegKraal Gate; Hybrid; ZAR 380,000 - 700,000; Full time

Benefits offered by this job

Fully remote

Performance bonuses

Learning opportunities

Analytics tools access

Job summary

Placements24 is seeking a data-driven Remote Performance Marketing Specialist to join our dynamic team. You will optimize paid search, social, and display campaigns to maximize ROI from your home office, using analytics and A/B testing to inform decisions.

The role requires strong knowledge of Google Ads, Facebook Ads Manager, Google Analytics, and ongoing campaign optimization. Excellent communication and remote collaboration are essential.

Qualifications

• Bachelor's degree in Marketing or a related field.
• Strong analytical and data interpretation skills.
• Experience with PPC, paid social, and CRO.

Responsibilities

• Develop and manage paid advertising campaigns across Google, Facebook, Instagram, and LinkedIn.
• Monitor performance daily and optimize bids, budgets, and targeting.
• Perform keyword research, audience segmentation, and competitor analysis.
• Run A/B tests on ad copy, pages, and creatives to improve conversions.
• Analyze data and generate performance reports with actionable insights.
• Collaborate with content and design teams to create effective ad creatives.
• Stay updated on trends and best practices in paid media.

Skills

Analytics

PPC

Paid social

Campaign optimization

Education

Bachelor’s degree in Marketing or related field

Tools

Google Ads

Facebook Ads Manager

Google Analytics

A/B testing

Job description

About the Role

Our client is looking for a data-driven and analytical Remote Performance Marketing Specialist to join their dynamic team. This position is fully remote and focuses on optimizing paid advertising campaigns across various digital channels to achieve maximum ROI. You will be responsible for the planning, execution, and ongoing management of performance marketing initiatives, including paid search, social media advertising, and display advertising. The ideal candidate possesses a strong understanding of analytics, A/B testing, and campaign optimization techniques to drive measurable results from their home office.

Key Responsibilities

• Develop, implement, and manage paid advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, and LinkedIn Ads.
• Monitor campaign performance daily, optimizing bids, budgets, targeting, and creative to improve key metrics (e.g., CPA, ROAS, CTR).
• Conduct thorough keyword research, audience segmentation, and competitor analysis to inform campaign strategies.
• Perform A/B testing on ad copy, landing pages, and creative assets to enhance conversion rates.
• Analyze campaign data and generate regular performance reports, providing actionable insights and recommendations.
• Collaborate with the content and design teams to ensure compelling and effective ad creative.
• Stay up-to-date with the latest trends and best practices in performance marketing and paid media.

Requirements

• Proven experience as a Performance Marketing Specialist or Paid Media Buyer.
• In-depth knowledge of paid search (PPC), paid social, and other performance marketing channels.
• Proficiency with advertising platforms (Google Ads, Facebook Ads Manager, etc.) and analytics tools (Google Analytics).
• Strong analytical skills with the ability to interpret complex data and translate it into actionable strategies.
• Experience with landing page optimization and conversion rate optimization (CRO).
• Excellent communication skills and the ability to work effectively in a remote team environment.
• Bachelor's degree in Marketing, Business, or a related field is preferred.

Benefits

• Competitive salary package and performance-based bonuses.
• Fully remote work opportunity, providing flexibility and work-life balance.
• Opportunities for continuous learning and professional development in performance marketing.
• Access to industry-leading advertising and analytics tools.
• A collaborative and results-oriented remote team culture.