Remote Social Media Marketing Specialist - E-commerce

Placements24; Polokwane; Hybrid; ZAR 240,000 - 360,000; Full time

Benefits offered by this job

Remote work

Home office setup

Health insurance

Professional development

Wellness programs

Collaborative culture

Job summary

Placements24 is seeking a results-driven Remote Social Media Marketing Specialist to elevate our e-commerce brand. You will conceive, execute, and optimize campaigns across Instagram, Facebook, TikTok, and Pinterest, working fully from home to drive engagement and conversions.

You will craft compelling content, manage paid social campaigns, monitor performance, and report insights while staying ahead of trends in a fast-paced digital marketplace, collaborating with a remote team to grow audience

Qualifications

• Minimum of 3 years of experience in social media marketing, with a strong focus on e-commerce.
• Demonstrated success in creating and managing paid social media campaigns.
• Proficiency with social media management tools (e.g., Buffer, Hootsuite) and analytics platforms.
• Excellent content creation skills, including copywriting, basic graphic design, and video editing.
• Strong understanding of audience segmentation and targeting strategies.
• Ability to work independently, manage time effectively, and thrive in a remote work environment.

Responsibilities

• Develop and execute social media campaigns to drive brand awareness, traffic, and conversions.
• Create engaging content for Instagram, Facebook, TikTok, and Pinterest.
• Manage paid social campaigns and optimize ROAS.
• Monitor channels, respond to comments and messages, foster a positive community.
• Analyze campaign data and provide reports with actionable insights.
• Stay updated on social media trends and best practices.

Skills

Social media marketing

Paid campaigns

Content creation

Analytics

Audience segmentation

Remote work

Tools

Buffer

Hootsuite

Analytics platforms

Job description

About the Role

Our client is seeking a results-oriented Remote Social Media Marketing Specialist to drive engagement and sales for their burgeoning e-commerce brand. Working entirely from home, you will conceptualize, implement, and manage impactful social media campaigns across various platforms. This role demands a creative thinker with a deep understanding of digital marketing, content strategy, and audience engagement to elevate our client's online presence and achieve key performance indicators in a competitive digital marketplace.

Key Responsibilities

• Develop and execute effective social media marketing campaigns to drive brand awareness, traffic, and conversions for the e-commerce business.
• Create engaging and shareable content, including graphics, copy, and short videos, tailored for platforms like Instagram, Facebook, TikTok, and Pinterest.
• Manage social media advertising budgets and campaigns, optimizing for cost-effectiveness and return on ad spend (ROAS).
• Monitor social media channels, respond to comments and messages, and foster a positive online community.
• Analyze campaign performance data, track key metrics, and provide regular reports with actionable insights.
• Stay updated on the latest social media trends, platform algorithms, and digital marketing best practices.

Requirements

• Minimum of 3 years of experience in social media marketing, with a strong focus on e-commerce .
• Demonstrated success in creating and managing paid social media campaigns.
• Proficiency with social media management tools (e.g., Buffer, Hootsuite) and analytics platforms.
• Excellent content creation skills, including copywriting, basic graphic design, and video editing.
• Strong understanding of audience segmentation and targeting strategies.
• Ability to work independently, manage time effectively, and thrive in a remote work environment.

Benefits

• Competitive annual salary for a remote role.
• Full remote work arrangement, allowing flexibility in location.
• Contribution towards home office setup.
• Comprehensive health insurance and wellness programs.
• Opportunities for professional development and continuous learning.
• Collaborative team culture that values innovation and results.