Remote Digital Marketing Specialist (Social Media & Content)

Placements24; Klerksdorp; Hybrid; ZAR 360,000 - 720,000; Full time

Benefits offered by this job

Remote work flexibility

Health insurance

Performance-based bonuses

Professional development

Job summary

Placements24 is seeking a Remote Digital Marketing Specialist to lead social media strategy, content creation, and paid campaigns from anywhere. You will craft engaging content, optimize campaigns, and analyze performance to drive traffic and leads across national and international markets.

The role requires 3–5 years in digital marketing, strong SEO and analytics skills, and proficiency with Canva/Adobe tools; experience with HubSpot and Google Analytics is preferred.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• 3–5 years of digital marketing experience with proven social media and content creation results.
• Experience managing paid social campaigns (Facebook Ads Manager, LinkedIn Campaign Manager).
• Proficiency with design and editing tools (Canva, Adobe Creative Suite).
• Strong SEO understanding and content marketing knowledge.
• Excellent written and verbal communication and storytelling skills.
• Familiarity with marketing automation and analytics platforms (Google Analytics, HubSpot).

Responsibilities

• Develop and implement a robust social media strategy across major platforms.
• Create high-quality, brand-consistent content including graphics, videos, blogs, and website copy.
• Manage social media advertising campaigns with budgeting, targeting, and optimization.
• Monitor channels for trends, conversations, and engagement opportunities.
• Analyze metrics and website traffic to provide actionable insights.
• Collaborate with marketing to ensure consistent brand voice.
• Optimize website content for SEO to improve rankings.
• Develop and manage email marketing campaigns.
• Stay updated on digital marketing tools and best practices.
• Engage with online communities and respond to comments timely.

Skills

Social media management

Content creation

Paid social campaigns

SEO basics

Graphic design tools

Video editing

Analytics & reporting

Copywriting

Marketing automation

HubSpot

Education

Bachelor's degree in Marketing/Communications/Digital Media

Tools

Canva

Adobe Creative Suite

Google Analytics

HubSpot

Video editing software

Job description

About the Role

Our client, a fast-growing e-commerce enterprise, is seeking a talented and innovative Remote Digital Marketing Specialist with a focus on Social Media and Content Creation. This position is fully remote, offering the flexibility to work from anywhere while driving our brand's online presence and engagement. You will be responsible for developing and executing comprehensive social media strategies, creating compelling content across various platforms, and managing online advertising campaigns to increase brand awareness, drive traffic, and generate leads. The ideal candidate is a creative thinker with a data-driven approach, possessing a strong understanding of current digital marketing trends and best practices. This is an exciting opportunity to shape our brand's digital narrative and contribute to our growth on a national and international scale. We are looking for a self-starter who thrives in a virtual environment and is passionate about crafting engaging online experiences. Your expertise will be crucial in amplifying our message and connecting with our target audience across diverse digital channels.

Key Responsibilities

• Developing and implementing a robust social media strategy across platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Creating high-quality, engaging, and brand-consistent content, including graphics, videos, blog posts, and website copy.
• Managing social media advertising campaigns, including budget allocation, targeting, and performance optimization.
• Monitoring social media channels for trends, conversations, and engagement opportunities.
• Analyzing social media metrics and website traffic data to track campaign performance and provide actionable insights.
• Collaborating with the marketing team to ensure brand consistency across all digital communications.
• SEO optimization of website content and blog posts to improve search engine rankings.
• Developing and managing email marketing campaigns.
• Staying up-to-date with the latest digital marketing tools, platforms, and industry best practices.
• Engaging with online communities and responding to comments and messages in a timely and professional manner.
• Identifying and reporting on key performance indicators (KPIs) and insights to the marketing leadership.

Requirements

• A Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of 3-5 years of experience in digital marketing, with a proven track record in social media management and content creation.
• Demonstrated expertise in managing paid social media campaigns (e.g., Facebook Ads Manager, LinkedIn Campaign Manager).
• Proficiency in graphic design tools (e.g., Canva, Adobe Creative Suite) and video editing software.
• Strong understanding of SEO principles and content marketing strategies.
• Excellent written and verbal communication skills, with a knack for storytelling and copywriting.
• Experience with marketing automation tools and analytics platforms (e.g., Google Analytics, HubSpot).
• Ability to work independently, manage multiple projects simultaneously, and meet deadlines in a remote setting.
• Creative mindset with a keen eye for detail and aesthetics.
• Strong analytical skills and data-driven decision-making capabilities.
• A portfolio showcasing successful social media campaigns and content creation is highly recommended.

Benefits

• This fully remote position offers unparalleled flexibility and the opportunity to work from any location.
• Our client provides a competitive salary and a comprehensive benefits package, including health insurance and performance-based bonuses.
• You will have access to cutting-edge digital marketing tools and platforms, along with opportunities for continuous learning and professional development.
• Join a dynamic and forward-thinking marketing team that values innovation and collaboration.
• This role offers significant potential for career advancement within a growing company.
• Your contributions will directly impact our online strategy and brand success.