Social Media Marketing Manager

Placements24; Cape Town; On-site; ZAR 959,000 - 1,439,000; Full time

Benefits offered by this job

Home office allowance

Health, dental, vision insurance

Flexible hours

Career advancement opportunities

Job summary

Placements24 seeks a forward-thinking Social Media Marketing Manager to lead online community engagement and shape our client’s social media strategy.

You will oversee content creation, paid campaigns, and proactive audience interactions, driving brand growth from a fully remote setting with flexible hours.

Qualifications

• Bachelor's degree in Marketing, Communications, PR, or related field.
• 4–6 years in social media marketing management, preferably remote.
• Proven success in developing and implementing social media strategies and campaigns.
• Experience with social media tools (Hootsuite, Buffer, Sprout Social) and analytics platforms.
• Strong copywriting, editing, and communication skills.

Responsibilities

• Develop and execute a comprehensive social media strategy across platforms (Instagram, Facebook, LinkedIn, Twitter, TikTok).
• Create, curate, and manage engaging content (text, image, video) for the target audience.
• Plan and manage paid social campaigns, including budget, targeting, and ROI optimization.
• Monitor channels for trends and conversations; engage with followers professionally.
• Analyze performance metrics, generate reports, and provide strategic recommendations.
• Stay updated on social media best practices and trends.

Skills

Social media marketing

Content strategy

Paid social advertising

Analytics & reporting

Remote work experience

Education

Bachelor's degree in Marketing/Communications

Tools

Hootsuite

Buffer

Sprout Social

Job description

About the Role

Our client is seeking an innovative and results-oriented Social Media Marketing Manager to lead their online community engagement efforts. This fully remote position is perfect for a strategic thinker who excels at crafting compelling narratives and building vibrant online communities. You will be responsible for shaping our client's social media strategy, overseeing content creation, managing social advertising campaigns, and fostering meaningful interactions across all relevant platforms. This role offers the unique opportunity to influence brand perception and drive business growth from anywhere in the world, working within a culture that champions remote collaboration and autonomy.

Key Responsibilities

• Develop and execute a comprehensive social media strategy aligned with business objectives and brand voice across platforms like Instagram, Facebook, LinkedIn, Twitter, and TikTok.
• Create, curate, and manage engaging, high-quality content (text, image, video) that resonates with our target audience and drives engagement.
• Plan and manage paid social media advertising campaigns, including budget allocation, targeting, and performance optimization to maximize ROI.
• Monitor social media channels for trends, conversations, and brand mentions, actively engaging with followers and responding to comments and messages promptly and professionally.
• Analyze social media performance metrics, generate regular reports, and provide insights and recommendations for strategy adjustments.
• Stay up-to-date with the latest social media best practices, emerging platforms, and digital marketing trends.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• Minimum of 4-6 years of experience in social media marketing management, preferably in a remote setting.
• Demonstrated success in developing and implementing effective social media strategies and campaigns.
• Expertise in social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms.
• Strong understanding of paid social advertising principles and campaign management.
• Excellent copywriting, editing, and communication skills with a creative flair.

Benefits

• Competitive salary with performance-based incentives.
• Fully remote work environment with flexible hours.
• Generous allowance for home office setup and professional development.
• Comprehensive health, dental, and vision insurance coverage.
• Opportunities for career advancement and leadership within a growing company.