Senior Digital Marketing Specialist

Placements24; Durban; Hybrid; ZAR 550,000 - 850,000; Full time

Benefits offered by this job

Remote work setup

Performance bonuses

Professional development

Health and wellness benefits

Global team collaboration

Job summary

Placements24 is seeking a Senior Digital Marketing Specialist to join a fully remote marketing team. You will drive online growth through strategic campaigns across SEM, social ads, email, and content promotion, delivering measurable outcomes.

The ideal candidate is data-driven, innovative, and experienced with Google Analytics, Google Ads, CRM, and marketing automation. You will analyze performance, report ROI, and stay ahead of digital marketing trends in a global remote environment.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• Experience in digital marketing with a strong campaign track record.
• Familiarity with SEM/SEO and marketing automation.

Responsibilities

• Develop, execute, and optimize paid advertising campaigns across Google Ads, Facebook Ads, and LinkedIn Ads.
• Manage organic social media presence and engage followers with strategy.
• Create and manage email marketing campaigns with segmentation and automation.
• Collaborate with the content team to promote blog posts and other materials.
• Monitor and analyze campaign performance data, reporting ROI.
• Stay up-to-date with trends in digital marketing and advertising technology.

Skills

Data-driven

Analytical skills

Campaign management

Remote collaboration

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Google Analytics

Google Ads

CRM systems

Email marketing tools

Job description

About the Role

Our client is searching for a results-oriented Senior Digital Marketing Specialist to join their fully remote marketing team. This position is key to driving our client's online growth through strategic implementation of digital marketing campaigns. You will be responsible for managing and optimizing various channels, including SEM, social media advertising, email marketing, and content promotion, to achieve measurable business outcomes. The ideal candidate is data-driven, innovative, and possesses a deep understanding of the digital marketing landscape. If you are passionate about leveraging digital tools to connect with audiences and achieve ambitious marketing goals, this remote role offers an exceptional platform for your expertise.

Key Responsibilities

• Develop, execute, and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Ads, and LinkedIn Ads.
• Manage and grow organic social media presence, engaging with followers and implementing social media strategies.
• Create and manage email marketing campaigns, including segmentation, automation, and performance analysis.
• Collaborate with the content team to promote blog posts, articles, and other marketing materials to relevant audiences.
• Monitor and analyze campaign performance data, providing regular reports and actionable insights to improve ROI.
• Stay up-to-date with the latest trends and best practices in digital marketing and advertising technology.

Requirements

• Proven experience as a Digital Marketing Specialist or similar role, with a strong track record of successful campaign management.
• In-depth knowledge of SEO/SEM , marketing automation, and CRM systems.
• Hands-on experience with Google Analytics, Google Ads, social media advertising platforms, and email marketing tools.
• Strong analytical skills and the ability to interpret complex data to drive marketing decisions.
• Excellent communication and collaboration skills, essential for a remote team environment.
• A Bachelor's degree in Marketing, Communications, or a related field is preferred.

Benefits

• Highly competitive annual salary and performance bonuses.
• A completely remote work setup, allowing for global flexibility.
• Opportunities for professional development, certifications, and attending industry conferences.
• Health and wellness benefits package tailored for remote employees.
• A dynamic and collaborative team environment focused on innovation and results.