Digital Marketing Specialist - E-commerce Retail

Placements24; Cape Town; Ibrido; ZAR 300.000 - 420.000; Tempo pieno

Vantaggi offerti da questo lavoro

Competitive salary

Fully remote position

Health insurance

Growth opportunities

Collaborative remote team

Descrizione del lavoro

Placements24 is seeking a creative and analytical Digital Marketing Specialist for a fully remote e-commerce role. You will develop, implement, and manage campaigns to drive online sales and brand awareness.

The ideal candidate will own SEO, SEM, social media, email marketing, and content strategies, using data to optimize performance and ROI across channels. You will collaborate with cross-functional teams to stay ahead of industry trends in a dynamic remote environment.

Competenze

• Proven experience in digital marketing with an e-commerce focus.
• Strong ability to analyze campaigns and optimize performance.
• Excellent written and verbal communication skills.

Mansioni

• Develop and execute digital marketing strategies across SEO, SEM, social media, email, and content.
• Manage and optimize paid campaigns (Google Ads, Facebook Ads) for ROI.
• Create engaging marketing content with consistent brand messaging.
• Analyze data, generate reports, and provide actionable insights.
• Conduct market research and monitor industry trends.
• Collaborate with ecommerce, design, and sales teams to align marketing with business goals.

Conoscenze

SEO

SEM

Social media

Email marketing

Content marketing

Data-driven optimization

Formazione

Bachelor's degree in Marketing or Communications

Strumenti

Google Analytics

Google Ads

Social media management tools

Email marketing software

Descrizione del lavoro

About the Role

Our client is seeking a creative and analytical Digital Marketing Specialist with a passion for e-commerce retail to join their fully remote team. You will be responsible for developing, implementing, and managing digital marketing campaigns to drive online sales and brand awareness. This role requires a deep understanding of various digital channels and a data-driven approach to optimize campaign performance. If you are an expert in online customer acquisition and engagement, and thrive in a remote work environment, this is an excellent opportunity to make a significant impact.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies across multiple channels including SEO, SEM, social media, email marketing, and content marketing.
• Manage and optimize paid advertising campaigns (e.g., Google Ads, Facebook Ads) to maximize ROI and achieve customer acquisition goals.
• Create engaging and persuasive marketing content for various platforms, ensuring brand consistency and effective messaging.
• Analyze campaign performance data, generate reports, and provide actionable insights for continuous improvement.
• Conduct market research and competitor analysis to identify new opportunities and stay ahead of industry trends.
• Collaborate with e-commerce, design, and sales teams to align marketing efforts with overall business objectives.

Requirements

• Proven experience as a Digital Marketing Specialist or similar role, with a strong focus on e-commerce.
• Demonstrated success in managing SEO, SEM, social media marketing, and email campaigns.
• Proficiency with digital marketing tools and platforms such as Google Analytics, Google Ads, social media management tools, and email marketing software.
• Excellent analytical and problem-solving skills, with a keen eye for detail.
• Strong written and verbal communication skills for creating compelling marketing copy and reporting.
• Bachelor's degree in Marketing, Communications, or a related field is preferred.

Benefits

• Competitive salary and potential for performance bonuses.
• Fully remote position offering excellent work-life balance.
• Comprehensive health, dental, and vision insurance.
• Opportunities for professional growth and development in digital marketing.
• A collaborative and innovative remote team culture.