E-commerce Performance Marketing Specialist

Placements24; Mossel Bay; Hybrid; ZAR 420,000 - 660,000; Full time

Benefits offered by this job

Remote work

Performance bonus

Health insurance

Paid time off

Professional development

Job summary

Placements24 is seeking an analytical E-commerce Performance Marketing Specialist to drive ROAS and conversions for our online stores. You will manage data-driven paid campaigns across Google Ads and social channels, perform keyword research and audience segmentation, and optimize for CPA and CLV.

The role supports a global, fully remote team with a strong focus on analytics and experimentation. Ideal candidates have 3+ years in performance marketing for e-commerce, proficiency with Google

Qualifications

• Bachelor's degree in Marketing, Business, Statistics or related quantitative field.
• 3+ years of performance marketing experience with e-commerce focus.
• Proven success managing paid media campaigns on Google Ads and major social platforms.
• Proficiency with web analytics tools and performance marketing platforms.
• Strong analytical skills to interpret data and translate into actions.
• Experience with A/B testing and CRO techniques.
• Understanding of marketing attribution models and their application.

Responsibilities

• Develop, implement and manage data-driven performance marketing campaigns across Google Ads and social platforms.
• Conduct keyword research, audience segmentation and competitive analysis to inform strategy.
• Optimize campaigns for CPA, ROAS, conversions and CLV.
• Monitor performance daily and implement adjustments to improve results.
• A/B test creatives, landing pages and targeting for optimization.
• Collaborate with marketing and creative teams to align assets with campaign goals.
• Generate detailed performance reports and provide strategic recommendations.
• Stay updated with trends, best practices and platform changes in performance marketing.

Skills

Performance marketing

Analytics

A/B testing

Attribution models

Communication

Education

Bachelor's degree in Marketing, Business, Statistics

Tools

Google Ads

Facebook/Instagram Ads

LinkedIn Ads

Google Analytics

Adobe Analytics

Job description

About the Role

Our client, a prominent player in the e-commerce industry, is seeking an analytical and results-driven E-commerce Performance Marketing Specialist to join their globally distributed team. This fully remote role requires a deep understanding of paid media channels and a proven ability to optimize campaigns for maximum ROI. You will be responsible for planning, executing, and analyzing performance marketing campaigns across various platforms, including Google Ads, social media advertising, and other paid channels. The primary goal is to drive qualified traffic, increase conversions, and achieve aggressive growth targets for our client's online stores. This is an exceptional opportunity for a data-savvy marketer to make a significant impact within a dynamic and fast-paced e-commerce environment, leveraging cutting-edge tools and strategies to achieve outstanding results from anywhere.

Key Responsibilities

• Develop, implement, and manage data-driven performance marketing campaigns across Google Ads, social media platforms (Facebook, Instagram, LinkedIn), and other paid channels.
• Conduct keyword research, audience segmentation, and competitive analysis to inform campaign strategy and targeting.
• Optimize campaigns for key performance indicators (KPIs) such as Cost Per Acquisition (CPA), Return On Ad Spend (ROAS), conversion rates, and customer lifetime value.
• Monitor campaign performance daily, identifying trends, insights, and opportunities for optimization, and implementing necessary adjustments promptly.
• A/B test ad creatives, landing pages, and targeting parameters to continuously improve campaign effectiveness.
• Collaborate with the marketing and creative teams to ensure ad creatives and landing pages are aligned with brand guidelines and campaign objectives.
• Generate detailed performance reports, providing clear insights and strategic recommendations to stakeholders.
• Stay current with the latest trends, best practices, and platform updates in performance marketing and e-commerce advertising.

Requirements

• Bachelor's degree in Marketing, Business, Statistics, or a related quantitative field.
• Proven experience (3+ years) in performance marketing, with a strong focus on e-commerce.
• Demonstrable success in managing paid media campaigns on Google Ads and major social media platforms.
• Proficiency in using web analytics tools (e.g., Google Analytics, Adobe Analytics) and performance marketing platforms.
• Strong analytical skills, with the ability to interpret complex data sets and translate them into actionable strategies.
• Experience with A/B testing and conversion rate optimization (CRO).
• Excellent understanding of marketing attribution models and their application.
• Strong communication and collaboration skills, with the ability to work effectively in a remote team environment.
• Detail-oriented with excellent project management and organizational skills.

Benefits

• This fully remote position offers unparalleled flexibility and the opportunity to work with a leading e-commerce company from anywhere.
• Our client offers a highly competitive salary and performance bonuses.
• Comprehensive health, dental, and vision insurance are provided.
• A generous paid time off policy allows for work-life balance.
• Opportunities for professional growth through online courses, certifications, and industry conferences are readily available.
• You will be part of a dynamic, international team that values data-driven decision-making and continuous improvement.
• This role offers the chance to significantly impact the growth of an exciting e-commerce brand.