Remote Social Media Advertising Specialist

Placements24; Stellenbosch; Hybrid; ZAR 300,000 - 420,000; Full time

Benefits offered by this job

Bonuses

Remote work flexibility

Home office setup allowance

Professional development

Job summary

Placements24 is seeking an experienced Remote Social Media Advertising Specialist to plan, manage, and optimize paid campaigns across Facebook, Instagram, LinkedIn, and Twitter, driving conversions and ROI for an ecommerce client.

You will handle budget management, audience targeting, ad creative collaboration, and ongoing performance analysis from anywhere as part of a globally distributed team.

Qualifications

• Proven experience as a Social Media Advertising Specialist or similar paid media role.
• In-depth knowledge of social media advertising platforms, their ad products, and targeting capabilities.
• Strong analytical skills with proficiency in using analytics tools to measure campaign success and identify trends.
• Experience with A/B testing methodologies and conversion rate optimization (CRO).
• Excellent project management skills and the ability to manage multiple campaigns and budgets concurrently in a remote setting.

Responsibilities

• Plan, execute, and optimize paid social media advertising campaigns on platforms like Facebook, Instagram, LinkedIn, and Twitter to meet performance targets.
• Manage advertising budgets effectively, ensuring maximum ROI and efficient spend across campaigns.
• Conduct thorough audience research and segmentation to identify and target key customer demographics and interests.
• Develop compelling ad copy and creative assets in collaboration with design and content teams.
• Monitor campaign performance daily, analyzing data, A/B testing elements, and implementing optimizations for continuous improvement.

Skills

Social media advertising

Paid media strategy

Campaign optimization

Analytics and measurement

A/B testing

Tools

Facebook Ads

Instagram Ads

LinkedIn Ads

Twitter Ads

Job description

About the Role

Our client is seeking an experienced and results-oriented Remote Social Media Advertising Specialist to manage and optimize paid advertising campaigns across various social media platforms. This fully remote role requires a strategic thinker with a proven ability to drive conversions, increase ROI, and achieve marketing objectives through expertly crafted ad campaigns. You will be responsible for campaign planning, budget management, audience targeting, ad creative development, and ongoing performance analysis. This is an excellent opportunity for a dedicated digital marketer to make a significant impact on our e-commerce success, working autonomously from anywhere while contributing to a dynamic, globally distributed team.

Key Responsibilities

• Plan, execute, and optimize paid social media advertising campaigns on platforms like Facebook, Instagram, LinkedIn, and Twitter to meet performance targets.
• Manage advertising budgets effectively, ensuring maximum ROI and efficient spend across campaigns.
• Conduct thorough audience research and segmentation to identify and target key customer demographics and interests.
• Develop compelling ad copy and creative assets in collaboration with design and content teams.
• Monitor campaign performance daily, analyzing data, A/B testing elements, and implementing optimizations for continuous improvement.

Requirements

• Proven experience as a Social Media Advertising Specialist or similar paid media role.
• In-depth knowledge of social media advertising platforms, their ad products, and targeting capabilities.
• Strong analytical skills with proficiency in using analytics tools to measure campaign success and identify trends.
• Experience with A/B testing methodologies and conversion rate optimization (CRO).
• Excellent project management skills and the ability to manage multiple campaigns and budgets concurrently in a remote setting.

Benefits

• Highly competitive salary with performance-based bonuses.
• Complete remote work flexibility, enabling a true work-from-anywhere lifestyle.
• Allowance for home office setup and professional development.
• Access to cutting-edge advertising tools and platforms.
• Be part of an innovative and forward-thinking e-commerce company, contributing to its global growth.