SEO & Web Optimisation Manager

Changing Lanes; Cape Town, Johannesburg; Hybrid; ZAR 500,000 - 700,000; Full time

Job summary

Changing Lanes in Cape Town is seeking an experienced SEO & Web Optimisation Manager to drive their organic growth strategy across B2C and B2B platforms. The role requires a results-driven professional with 4+ years in SEO, strong Shopify experience, and expertise in technical SEO.

Responsibilities include developing comprehensive SEO strategies, managing technical SEO elements, and leading CRO initiatives. This role allows for hybrid or remote working, perfect for candidates who thrive in fast-paced environments.

Qualifications

• 4+ years’ experience in SEO and web optimisation with proven results.
• Strong experience with Shopify ecommerce platforms.
• Advanced knowledge of Technical SEO, On-page SEO, and CRO.

Responsibilities

• Develop comprehensive SEO strategies across all digital platforms.
• Conduct in-depth keyword research and content optimisation.
• Manage all technical SEO elements including site speed and indexing.
• Lead Conversion Rate Optimisation initiatives with A/B testing.
• Collaborate with cross-functional teams to ensure SEO alignment.

Skills

SEO and web optimisation

Shopify ecommerce platforms

Technical SEO

Google Analytics 4

Conversion Rate Optimisation

Analytical skills

Stakeholder management

Tools

Google Search Console

SEO tools

Job description

Are you a results-driven SEO & Web Optimisation specialist with a proven track record in driving organic growth and ecommerce performance?

Are you highly analytical, strategic and passionate about technical SEO, conversion rate optimisation and Shopify excellence?

Do you have the ability to manage complex digital projects while delivering measurable increases in traffic, revenue and conversions?

Our client, a Cape Town-based company specialising in a range of premium imported Italian and Spanish food products and beverages is seeking an experienced SEO & Web Optimisation Manager, to take full ownership of their organic growth strategy across both B2C and B2B platforms.

This role is critical to improving website performance, ecommerce conversion, and overall digital revenue. This is a high-impact position for someone who thrives in a fast-paced environment and loves turning data into actionable strategies that deliver real business growth.

Location

Cape Town / Johannesburg, South Africa (Hybrid or Remote / Outsourced)

ESSENTIAL

• 4+ years’ experience in SEO and web optimisation (with proven results)
• Strong experience with Shopify ecommerce platforms
• Advanced knowledge of Technical SEO, On-page SEO and CRO
• Highly proficient in Google Analytics 4, Google Search Console, and SEO tools
• Demonstrated ability to increase organic traffic and revenue
• Excellent analytical skills with strong attention to detail
• Professional communication and stakeholder management skills

Key Duties & Responsibilities

• Developing and executing comprehensive SEO strategies across product, collection, blog and landing pages
• Conducting in-depth keyword research, competitor analysis and content optimisation
• Managing all technical SEO elements (Core Web Vitals, sitemaps, indexing, site speed, etc.)
• Optimising Shopify store elements including product pages, navigation, filtering and UX
• Leading Conversion Rate Optimisation (CRO) initiatives with A/B testing and user behaviour analysis
• Managing Google Analytics 4, Search Console, and producing monthly performance reports
• Improving on-page SEO, internal linking, meta data and URL structures
• Supporting product launches, seasonal campaigns and promotional activity with SEO alignment
• Acting as the SEO subject matter expert across the business
• Identifying opportunities and implementing changes that drive organic revenue growth
• Collaborating with developers, content and marketing teams for seamless execution