Digital Manager (Pet Nutrition)

Black Pen Recruitment; Wes-Kaap; Hybrid; ZAR 850,000 - 1,200,000; Full time

Job summary

Black Pen Recruitment is seeking a Digital Manager to own the trade website, drive SEO and CRO, and lead landing page projects from strategy to deployment. You’ll collaborate with internal developers and external specialists while line-managing a Junior Digital Executive.

You will coordinate testing, analytics, and AI-assisted initiatives to optimise revenue and site performance across all websites. The role is hybrid with 4 days in office in Cape Town and 1 day remote.

Qualifications

• 4+ years in digital marketing, SEO, CRO or website management role.
• Expert knowledge of SEO, technical SEO and keyword strategy.
• Strong experience with CRO testing and optimisation.
• Proficiency with Semrush, Google Analytics 4 and testing tools.
• Basic HTML/CSS knowledge or ability to learn.
• Experience coordinating with developers.
• Demonstrable experience using AI tools in digital marketing.
• Strategic thinker who understands how SEO and CRO impact revenue.
• Data-driven — comfortable with analytics and performance metrics.

Responsibilities

• Trade website ownership - Own the trade website trading calendar and develop B2B acquisition strategy through the trade website.
• Coordinate with PR & Communications on trade content and messaging; manage trade website performance and optimisation.
• SEO strategy and execution across all websites; commission annual technical SEO audit and implement findings.
• Lead CRO initiatives across all owned websites; prioritise testing roadmap by revenue impact.
• Land ing page management - build and deploy landing pages; manage landing page performance and optimisation.
• Website change request management - triage requests within published SLA; prioritise by commercial impact.
• Developer coordination - brief internal/external developers; manage resource allocation and scheduling.
• Site health and performance - monitor Core Web Vitals and crawlability; report on health metrics.
• Line management - support Junior Digital Executive with feedback and coaching.

Skills

Digital marketing

SEO

CRO testing

Analytics

HTML/CSS basics

Project management

AI in marketing

Communications with dev teams

Strategic thinking

Data-driven

Education

Bachelor's degree in marketing, computer science or related field

Tools

Semrush

Google Analytics 4

Testing tools

Job description

Our client is a leading European provider of premium natural pet nutrition, focused on supporting pet health and wellbeing through high-quality, minimally processed food. The business offers a broad range of fresh and gently cooked meals, functional snacks, and supplements, combining quality ingredients with nutritional expertise to deliver healthy and nutritious solutions for pets.

Role overview

As Digital Manager you will own the trade website as a brand, and manage SEO strategy and execution, lead CRO initiatives, and manage landing page builds across all websites. You’ll be the single website change request owner, triaging requests and managing a published SLA. You’ll work with internal developers and external specialists, and line manage the Junior Digital Executive, delegating routine SEO tasks while focusing on strategy, testing and high-impact projects.

Job Type: Full-time, permanent

Location: Cape Town

Work Place: Hybrid (4 days in office, 1 day remote)

Focus areas: Trade website, SEO, CRO, Landing pages

Reports to: Head of Commercial

Line manages: Junior Digital Executive

Requirements

• 4+ years in digital marketing, SEO, CRO or website management role
• Expert knowledge of SEO, technical SEO and keyword strategy
• Strong experience with CRO testing and optimisation
• Proficiency with Semrush, Google Analytics 4 and testing tools
• Basic HTML/CSS knowledge or ability to learn
• Experience coordinating with developers
• Demonstrable experience using AI tools in digital marketing
• Degree in marketing, computer science or related field, or equivalent experience
• Strategic thinker who understands how SEO and CRO impact revenue
• Data-driven — comfortable with analytics and performance metrics
• Technical knowledge — understands website architecture, HTML, tracking
• Organised — manages multiple projects and stakeholders consistently
• Collaborative — works well with Brand Leads, Marketplace Manager, developers
• Project manager — able to coordinate complex workstreams
• Uses AI as a working tool — not occasionally
• E-commerce or D2C website experience is advantageous

Responsibilities

• Trade website ownership - Own the trade website trading calendar - Develop B2B acquisition strategy through the trade website - Coordinate with PR & Communications on trade content and messaging - Manage trade website performance and optimisation
• SEO strategy and execution - Develop and execute SEO strategy across all websites - Commission annual technical SEO audit per site; own implementation of findings internally - Manage keyword strategy and content optimisation - Use AI-assisted content production for SEO content at scale - Report on SEO performance, rankings and traffic
• CRO and testing - Lead CRO initiatives across all owned websites - Develop and prioritise testing roadmap by revenue impact - Coordinate CRO testing with internal developer - Manage testing calendar and track results - Report on CRO impact and findings
• Landing page management - Receive landing page briefs from Brand Leads and Performance Marketing - Build and deploy landing pages across all websites - Request assets from Creative Content Producer - Manage landing page performance and optimisation - Coordinate with Performance Marketing on launch timing
• Website change request management - Own single website change request process - Triage all requests on published SLA: e.g. urgent fixes same-day, landing pages 3 days, product pages 5 days, CRO in sprint cycles - Prioritise by commercial impact with Head of Commercial - Manage escalations and disputes
• Developer coordination - Work with internal web developer on ongoing projects - Brief external developers on specialist or overflow builds - Manage developer resource allocation and scheduling - Coordinate with Head of Commercial on developer time allocation
• Site health and performance - Monitor Core Web Vitals and crawlability across all sites - Manage technical site health and SEO performance - Coordinate with Marketplace Manager on keyword strategy - Report on site performance and health metrics
• Line management - Manage Junior Digital Executive — delegation, development and performance - Assign routine SEO tasks and oversee execution - Provide feedback and coaching on technical SEO work - Support junior team member development

AI in this role

• Use AI to assist with SEO content production at scale
• Use AI for keyword research and opportunity identification
• Use AI to analyse site performance data and identify optimisation opportunities
• Use AI to help prioritise CRO testing roadmap
• Use AI to assist with technical SEO analysis
• Stay current with AI tools relevant to digital marketing