Search Engine Optimization Manager

Rydal Group; Wes-Kaap; On-site; ZAR 700,000 - 900,000; Full time

Job summary

A dynamic digital marketing company based in Cape Town is seeking a Senior GEO/SEO Specialist to enhance organic search visibility across various platforms. The ideal candidate will drive engagement through advanced SEO techniques, improve rankings, and ensure the brand is discoverable across AI and traditional search engines. Responsibilities include strategizing, monitoring website health, and collaborating closely with marketing teams. Candidates should have proven expertise in SEO and a data-driven mindset, with experience in the tech or telecom sectors being advantageous.

Qualifications

• Proven experience in SEO with understanding of GEO and AI-driven search.
• Strong knowledge of on-page, technical, and content-led SEO.
• Experience optimising content for AI answers and featured snippets.
• Proficient with analytics, search consoles, and SEO tools.
• Independent, data-driven with end-to-end ownership.
• Experience in B2B, technology, telecoms, or IT services is advantageous.

Responsibilities

• Take full ownership of SEO and AEO performance across all websites.
• Develop strategies to improve organic rankings and AI visibility.
• Monitor site health, crawlability, and index performance.
• Ensure structured data, schema markup, and technical foundations support search and AI discovery.
• Work closely with marketing and content teams to optimise existing and new content.
• Identify keyword opportunities aligned to commercial intent and demand generation.
• Ensure content aligns with E-E-A-T principles (Experience, Expertise, Authority, Trust).
• Create optimisation briefs and guidance to improve content efficiency and scale.
• Monitor and improve site health, crawlability, indexing, and page performance.
• Identify and resolve technical SEO issues in collaboration with web and development teams.
• Ensure websites are optimised for speed, mobile, accessibility, and Core Web Vitals.
• Track and report on SEO and AEO performance using analytics and search tools.
• Analyse trends, algorithm updates, and AI search developments.
• Provide clear insights and recommendations to inform marketing and commercial decisions.
• Continuously refine strategies based on performance data and market changes.
• Stay up to date with search engine and AI platform changes.
• Test and implement new optimisation techniques and frameworks.
• Build and maintain internal SEO/GEO best practices and documentation.

Skills

SEO expertise

Data analysis

Technical SEO

Content optimization

Communication skills

Data analysis

Tools

Google Analytics

SEO tools

Search Console

Job description

We are seeking a highly driven Senior GEO / SEO Specialist to take ownership of our organic search visibility across both traditional search engines and AI-driven discovery platforms for all our group of companies. The role will be based working from our Cape Town offices and you will report into our Group Marketing Manager in the UK. You will be working with our small and agile marketing team of 5 who focus on a multitude of different disciplines. We're looking for a maverick who is a hero on SEO/GEO, specially to drive more engagement > Leads.

As search behaviour evolves towards AI-generated answers, zero-click results, and conversational search, this role is critical in ensuring our brand, products, and expertise are discoverable, authoritative, and consistently visible across Google, Bing, and emerging AI platforms.

You will be responsible for developing and executing strategies that improve organic rankings for our Group of companies, answer engine visibility, and content performance, supporting demand generation across telecoms, IT, cyber security, cloud, and connectivity services.

This role suits someone who can work independently, take full accountability for organic performance, and translate data into action, while collaborating closely with content, digital, and commercial teams.

What You Will Do

• Take full ownership of SEO and AEO performance across all websites and digital assets.
• Develop and execute strategies to improve rankings, organic traffic, and AI answer visibility.
• Optimise content for featured snippets, People Also Ask, and AI-generated responses.
• Ensure structured data, schema markup, and technical foundations support search and AI discovery.
• Work closely with marketing and content teams to optimise existing and new content.
• Identify keyword opportunities aligned to commercial intent and demand generation.
• Ensure content aligns with E-E-A-T principles (Experience, Expertise, Authority, Trust).
• Create optimisation briefs and guidance to improve content efficiency and scale.

Technical SEO & Website Health

• Monitor and improve site health, crawlability, indexing, and page performance.
• Identify and resolve technical SEO issues in collaboration with web and development teams.
• Ensure websites are optimised for speed, mobile, accessibility, and Core Web Vitals.

Data, Insights & Reporting

• Track and report on SEO and AEO performance using analytics and search tools.
• Analyse trends, algorithm updates, and AI search developments.
• Provide clear insights and recommendations to inform marketing and commercial decisions.
• Continuously refine strategies based on performance data and market changes.
• Stay up to date with search engine and AI platform changes.
• Test and implement new optimisation techniques and frameworks.
• Build and maintain internal SEO/GEO best practices and documentation.

What We Are Looking For

• Proven experience in SEO, with a strong understanding of GEO and AI-driven search.
• Strong knowledge of on-page, technical, and content-led SEO.
• Experience optimising content for featured snippets, zero-click results, and AI answers.
• Confidence working with analytics, search consoles, and SEO tools.
• Ability to work independently and own performance outcomes end-to-end.
• Strong attention to detail with a data-driven mindset.
• Experience in B2B, technology, telecoms, or IT services is advantageous.
• Highly organised, proactive, and results-driven.