SEO & Web Optimisation Lead: Shopify & CRO Expert

Changing Lanes; Cape Town, Johannesburg; Hybrid; ZAR 500,000 - 700,000; Full time

Job summary

Changing Lanes in Cape Town is seeking an experienced SEO & Web Optimisation Manager to drive their organic growth strategy across B2C and B2B platforms. The role requires a results-driven professional with 4+ years in SEO, strong Shopify experience, and expertise in technical SEO.

Responsibilities include developing comprehensive SEO strategies, managing technical SEO elements, and leading CRO initiatives. This role allows for hybrid or remote working, perfect for candidates who thrive in fast-paced environments.

Qualifications

• 4+ years’ experience in SEO and web optimisation with proven results.
• Strong experience with Shopify ecommerce platforms.
• Advanced knowledge of Technical SEO, On-page SEO, and CRO.

Responsibilities

• Develop comprehensive SEO strategies across all digital platforms.
• Conduct in-depth keyword research and content optimisation.
• Manage all technical SEO elements including site speed and indexing.
• Lead Conversion Rate Optimisation initiatives with A/B testing.
• Collaborate with cross-functional teams to ensure SEO alignment.

Skills

SEO and web optimisation

Shopify ecommerce platforms

Technical SEO

Google Analytics 4

Conversion Rate Optimisation

Analytical skills

Stakeholder management

Tools

Google Search Console

SEO tools

Job description

Changing Lanes in Cape Town is seeking an experienced SEO & Web Optimisation Manager to drive their organic growth strategy across B2C and B2B platforms. The role requires a results-driven professional with 4+ years in SEO, strong Shopify experience, and expertise in technical SEO.

Responsibilities include developing comprehensive SEO strategies, managing technical SEO elements, and leading CRO initiatives. This role allows for hybrid or remote working, perfect for candidates who thrive in fast-paced environments.