E-commerce SEO Specialist

Placements24; Randburg; Hybrid; ZAR 360,000 - 540,000; Full time

Benefits offered by this job

Hybrid work model

Career development

Office in Randburg

Job summary

Placements24 is seeking a skilled E-commerce SEO Specialist for our Randburg, Gauteng office. You will design and execute data-driven SEO strategies to boost organic traffic and conversions, covering on-page, technical SEO, and content planning.

Collaboration with content creators, developers, and marketing will be essential to align SEO with broader business goals. The ideal candidate has proven success in improving rankings, driving qualified traffic, and enhancing conversions using GA, GSC,

Qualifications

• Proven experience as an SEO Specialist or similar role in e-commerce.
• 2

Responsibilities

• Develop and execute data-driven SEO strategies for organic traffic and rankings.

Skills

SEO Expertise

Data-driven analysis

Keyword Research

On-page Optimization

Technical SEO

Content Strategy

Link Building

Analytics

Communication Skills

English Proficiency

HTML/CSS basics

E-commerce Platforms

Education

Bachelor’s degree in Marketing/Digital Media

Tools

Google Analytics

Google Search Console

SEMrush

Ahrefs

Moz

Job description

About the Role

Our client is seeking a skilled and analytical E-commerce SEO Specialist to enhance their online presence from their Randburg, Gauteng office. This role is crucial for driving organic traffic and improving search engine rankings for the company's e-commerce website. You will be responsible for developing and implementing comprehensive SEO strategies, including on-page optimization, technical SEO, and content strategy, with a clear focus on maximizing conversions and sales. The ideal candidate possesses a deep understanding of search engine algorithms, SEO tools, and e-commerce best practices. This is a fantastic opportunity to make a tangible impact on the online visibility and success of a growing e-commerce business in Randburg .

Key Responsibilities

• Develop and execute data-driven SEO strategies to improve organic search rankings and drive qualified traffic to the e-commerce website.
• Conduct in-depth keyword research and analysis to identify opportunities and inform content creation and optimization efforts.
• Perform on-page SEO audits and implement optimizations for product pages, category pages, blog posts, and other website content.
• Address technical SEO issues, including site speed, mobile-friendliness, crawlability, and indexation.
• Develop and manage link-building strategies to enhance website authority and domain rating.
• Monitor SEO performance using tools like Google Analytics, Google Search Console, SEMrush, and Ahrefs, providing regular reports with actionable insights.
• Stay current with the latest SEO trends, algorithm updates, and industry best practices.
• Collaborate with content creators, developers, and marketing teams to ensure SEO best practices are integrated into all aspects of the website and content strategy.
• Analyze competitor SEO strategies and identify opportunities to gain a competitive advantage.

Requirements

• Proven experience as an SEO Specialist or similar role, with a strong understanding of e-commerce SEO.
• Demonstrable success in improving organic search rankings and driving traffic and conversions through SEO initiatives.
• Proficiency in using SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or Moz.
• Solid understanding of technical SEO, on-page optimization, and off-page SEO strategies.
• Experience with keyword research, content optimization, and link building.
• Strong analytical and problem-solving skills, with the ability to interpret data and provide strategic recommendations.
• Excellent written and verbal communication skills in English.
• Familiarity with HTML, CSS, and website structure is beneficial.
• Experience with e-commerce platforms (e.g., Shopify, Magento) is a plus.
• Bachelor's degree in Marketing, Digital Media, or a related field is preferred.

Benefits

• Competitive salary commensurate with experience in the Gauteng region.
• Hybrid work model offering flexibility between office and remote work.
• Opportunity to significantly impact the online visibility and success of an e-commerce business in Randburg .
• Access to professional development and training in SEO and digital marketing.
• A collaborative and growth-oriented work environment.