Senior E-commerce Content & SEO Specialist (Remote)

Placements24; Klerksdorp; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Fully remote

Job summary

Placements24 is seeking a Senior E-commerce Content & SEO Specialist to boost organic growth for a fully remote role in South Africa. You will lead keyword research, develop data-driven SEO strategies, and create engaging content across product pages, blogs, and landing pages.

Expertise in Google Analytics, Search Console and SEO tools, plus CMS familiarity and HTML/CSS basics, are essential. Collaboration with marketing and product teams is expected to optimize UX and conversions.

Qualifications

• Bachelor's degree in Marketing, English, Communications, or a related field.
• Minimum 5 years of hands-on SEO and content marketing experience in an e-commerce setting.
• Proven success in SEO strategies that improved organic traffic and rankings.
• In-depth knowledge of search engine algorithms, keyword research methodologies, and on-page/off-page SEO techniques.
• Experience with CMS and basic HTML/CSS is a plus.

Responsibilities

• Develop data-driven SEO strategy to improve rankings and drive traffic.
• Conduct keyword research, competitor and content gap analysis.
• Create and manage SEO-friendly content for product pages, blogs, and landing pages.
• Implement on-page and technical SEO best practices including meta tags, site structure, internal linking, and schema.
• Develop off-page SEO strategies including link building and digital PR.
• Monitor performance with Google Analytics, Google Search Console, SEMrush, Ahrefs.
• Collaborate with marketing, product, and development teams to integrate SEO best practices.
• Stay updated with SEO trends and algorithm updates.
• Analyze content performance to refine strategy and improve conversions.

Skills

Keyword research

Content creation

SEO best practices

CMS familiarity

HTML/CSS basics

Education

Bachelor's degree in Marketing, English, Communications, or related field

Tools

Google Analytics

Google Search Console

SEMrush

Ahrefs

Moz

Job description

About the Role

Our client, a leading online retailer, is seeking a highly skilled Senior E-commerce Content & SEO Specialist to enhance its digital footprint and drive organic growth. This is a fully remote opportunity, allowing you to contribute your expertise from anywhere in South Africa. You will be responsible for developing and implementing strategic content and SEO initiatives that improve search engine rankings, increase organic traffic, and optimize the user experience across the e-commerce platform. The ideal candidate possesses a deep understanding of search engine algorithms, keyword research, on-page/off-page SEO tactics, and compelling content creation for an online audience. This role is critical in ensuring our client remains visible and competitive in the ever-evolving digital marketplace.

Key Responsibilities

• Develop and execute a data-driven SEO strategy to improve organic search rankings and drive qualified traffic to the e-commerce website.
• Conduct in-depth keyword research, competitor analysis, and content gap analysis to identify opportunities for organic growth.
• Create, optimize, and manage high-quality, engaging, and SEO-friendly content for product pages, blog posts, landing pages, and other web assets.
• Implement on-page and technical SEO best practices, including site structure optimization, meta tag optimization, internal linking, and schema markup.
• Develop and execute an off-page SEO strategy, including link building and digital PR initiatives.
• Monitor and analyze website performance using tools like Google Analytics, Google Search Console, and SEO platforms (e.g., SEMrush, Ahrefs).
• Collaborate with the marketing, product, and web development teams to ensure SEO best practices are integrated into all digital initiatives.
• Stay up-to-date with the latest SEO trends, algorithm updates, and best practices to maintain a competitive advantage.
• Analyze content performance and user engagement metrics to refine content strategy and improve conversion rates.

Requirements

• Bachelor's degree in Marketing, English, Communications, or a related field.
• Minimum of 5 years of hands-on experience in SEO and content marketing, specifically within an e-commerce environment.
• Proven success in developing and implementing SEO strategies that have resulted in significant improvements in organic traffic and rankings.
• In-depth knowledge of search engine algorithms, keyword research methodologies, and on-page/off-page SEO techniques.
• Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, or similar.
• Excellent writing, editing, and content creation skills, with the ability to produce compelling and informative web copy.
• Strong analytical and problem-solving skills, with the ability to interpret data and translate insights into actionable strategies.
• Experience with content management systems (CMS) and basic HTML/CSS understanding is a plus.
• Ability to work independently and collaboratively in a remote team setting.

Benefits

• Fully remote work arrangement, providing flexibility and work-life balance.
• Competitive salary and potential performance incentives.
• Opportunity to shape the organic growth strategy of a thriving e-commerce business.
• Access to advanced SEO and content marketing tools.
• Professional development opportunities and continuous learning support.
• Collaborative and supportive remote working environment.
• Contribute to a company focused on digital innovation and customer satisfaction.