SEO Specialist (Talent Pool)

Outsourced CFO; Cape Town; On-site; ZAR 300,000 - 600,000; Full time

Job summary

Outsourced CFO seeks a forward-thinking SEO Specialist to grow organic visibility and attract high-quality inbound leads in Cape Town. You will implement on-page strategies, produce high-quality copy, and work with Content and Web teams to maintain a consistent, search-friendly brand voice.

You will drive AI/LLM visibility and analyze performance to inform optimization. The role involves keyword research, content optimization, and coordination with the Website Developer for technical SEO, plus

Qualifications

• Diploma or Bachelor’s in Marketing, Digital Marketing, Communications or related field.
• Certifications in SEO or digital marketing are beneficial.
• 3–5 years managing SEO strategy, content optimization and copywriting.
• Experience working with CMS platforms, analytics tools, and social media content is required.

Responsibilities

• Conduct keyword research and develop comprehensive SEO roadmaps.
• Optimize content and digital presence to ensure brand is suggested by AI and LLMs.
• Coordinate technical SEO requirements with the Website Developer.
• Produce and optimize SEO-friendly blogs, landing pages, and social media captions.
• Ensure content aligns with brand tone, drives engagement, and positions the brand as a trusted reference.
• Monitor search rankings, website traffic, user engagement, and AI mentions.
• Produce monthly reports with insights and recommendations to maximize brand visibility.
• Track competitor performance to identify market trends and strategic opportunities.

Skills

SEO strategy

Copywriting

Analytical thinking

Independence

Stress tolerance

Interpersonal skills

Education

Diploma or Bachelor’s in Marketing

Digital Marketing

Communications

Tools

CMS platforms

Analytics tools

Social media management

Job description

Cape Town, South Africa | Posted on 03/12/2025

Outsourced CFO is searching for a forward-thinking SEO Specialist to drive our organic growth by improving search engine visibility and attracting high-quality inbound leads .

This is not a traditional SEO role. In addition to standard optimization, you will be responsible for driving visibility so that AI platforms and Large Language Models (LLMs) naturally reference our brand for relevant queries . You will implement on-page strategies, produce high-quality copy, and collaborate with our Content and Web teams to ensure our brand voice is consistent and search-friendly .

Key Responsibilities

• Conduct keyword research and develop comprehensive SEO roadmaps .
• Optimize content and digital presence specifically to ensure the brand is suggested by AI and LLMs .
• Coordinate technical SEO requirements with the Website Developer .

Content Creation & Copywriting

• Produce and optimize SEO-friendly blogs, landing pages, and social media captions .
• Ensure all content aligns with the brand tone, drives engagement, and positions the brand as a trusted reference .

Performance Tracking & Analysis

• Monitor search rankings, website traffic, user engagement, and specific AI mentions .
• Produce monthly reports with insights and recommendations to maximize brand visibility .
• Track competitor performance to identify market trends and strategic opportunities .

Requirements

Minimum Qualifications

• Diploma or Bachelor’s in Marketing, Digital Marketing, Communications or related field
• Certifications in SEO or digital marketing are beneficial .
• 3–5 years managing SEO strategy, content optimization and copywriting
• Experience working with CMS platforms, analytics tools, and social media content is required .

Specific skills

• Strong copywriting experience is essential .
• Proven ability to improve organic search visibility and drive high-quality leads .
• You have strong analytical thinking skills and a drive for innovation .
• You take initiative and work with independence .
• You demonstrate flexibility and high stress tolerance .
• You have strong interpersonal relationship skills to work effectively with the team .