SEO Specialist

Cartrack; Johannesburg; On-site; ZAR 350,000 - 520,000; Full time

Job summary

Cartrack is seeking an experienced SEO Specialist to join our Marketing team in Rosebank. You will drive our global organic search strategy, perform keyword research, analyse competitors, optimise content, and implement link-building initiatives to boost domain authority.

You will monitor performance with GA4, GTM, and Search Console, build SEO reports, and stay ahead of industry trends including AI optimization. Collaboration with content, marketing, and development teams is essential.

Qualifications

• 3 years' experience in an SEO-focused role.
• Strong understanding of technical SEO, on-page SEO and organic search best practices.

Responsibilities

• Develop and execute SEO strategies to improve organic visibility and website performance.
• Conduct keyword research using tools such as Ahrefs and identify new content opportunities.
• Perform competitor analysis and identify gaps in content and search performance.
• Optimise existing website content and support the publishing of new SEO-focused content.
• Implement effective link-building strategies to improve domain authority.
• Monitor and analyse SEO performance using GA4, Google Tag Manager, Search Console, and Looker Studio.
• Build and maintain SEO reports, providing insights and recommendations.

Skills

SEO strategy

Keyword research

Competitor analysis

Content optimisation

Link building

Analytics analysis

Team collaboration

AI optimization awareness

Tools

Ahrefs

SEMrush

GA4

Google Tag Manager

Google Search Console

Looker Studio

Job description

Cartrack is a leading global provider of smart mobility and SaaS solutions, operating in 23 countries and serving over 2.4 million subscribers worldwide. We're looking for an experienced SEO Specialist to join our dynamic Marketing team in Rosebank and help drive our global organic search strategy.

• Develop and execute SEO strategies to improve organic visibility and website performance.
• Conduct keyword research using tools such as Ahrefs and identify new content opportunities.
• Perform competitor analysis and identify gaps in content and search performance.
• Optimise existing website content and support the publishing of new SEO-focused content.
• Implement effective link-building strategies to improve domain authority.
• Monitor and analyse SEO performance using Google Analytics (GA4), Google Tag Manager, Search Console, and Looker Studio.
• Build and maintain SEO reports, providing insights and recommendations.
• Stay ahead of industry trends, including AI Optimization (AIO) and Generative Engine Optimization (GEO).
• Collaborate with content, marketing, and development teams to improve user experience and search rankings.
• 3 years' experience in an SEO-focused role.
• Strong understanding of technical SEO, on-page SEO, and organic search best practices.
• Hands-on experience with:
  • Ahrefs
  • SEMrush
  • Google Analytics (GA4)
  • Google Tag Manager
  • Google Search Console
  • Looker Studio (advantageous)
• Experience with keyword research, competitor analysis, content strategy, and backlink management.
• Knowledge or practical experience with AI Optimization (AIO) and Generative Engine Optimization (GEO) will be highly advantageous.
• Excellent analytical, problem-solving, and communication skills.