SEO Specialist

Placements24; Vereeniging; Hybrid; ZAR 300,000 - 600,000; Full time

Benefits offered by this job

Hybrid work model

Health insurance

Retirement plan

Career certification programs

Job summary

Placements24 is seeking an SEO Specialist to drive organic growth through focused keyword research, on-page and off-page optimization, and technical audits. You will collaborate with content creators and developers to ensure site health and rankings align with business goals.

The role emphasizes data-driven analysis, reporting, and ongoing learning in a hybrid work setting based in Vereeniging. A strong background in analytics and SEO tools will be essential.

Qualifications

• Bachelor's degree in Marketing, Computer Science, or a related field.
• 3+ years of experience as an SEO Specialist or in a similar digital marketing role focused on search.
• Strong understanding of search engine algorithms, SEO best practices, and keyword research methodologies.
• Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, or Ahrefs.
• Experience with technical SEO aspects, including site audits and performance optimization.

Responsibilities

• Conduct thorough keyword research and analysis to identify opportunities for organic growth.
• Develop and implement on-page and off-page SEO strategies to improve search engine rankings.
• Monitor website performance using tools like Google Analytics and Search Console, providing regular reports on SEO metrics.
• Perform technical SEO audits to identify and resolve issues affecting website crawlability and indexing.
• Collaborate with content teams to ensure content is optimized for search engines and target keywords.

Skills

SEO

Keyword research

Analytics

Technical SEO

On-page SEO

Off-page SEO

Education

Bachelor's degree in Marketing, Computer Science, or a related field

Tools

Google Analytics

Google Search Console

SEMrush

Ahrefs

Job description

About the Role

Our client is looking for a data-driven and analytical SEO Specialist to optimize their online presence and drive organic traffic to their website. Based in Vereeniging , you will be responsible for developing and implementing effective SEO strategies, conducting keyword research, and improving website ranking on search engine results pages. This role is crucial for enhancing our client's visibility in the competitive digital landscape and attracting qualified leads. You will collaborate closely with content creators and web developers to ensure all aspects of the website are optimized for search engines.

Key Responsibilities

• Conduct thorough keyword research and analysis to identify opportunities for organic growth.
• Develop and implement on-page and off-page SEO strategies to improve search engine rankings.
• Monitor website performance using tools like Google Analytics and Search Console, providing regular reports on SEO metrics.
• Perform technical SEO audits to identify and resolve issues affecting website crawlability and indexing.
• Collaborate with content teams to ensure content is optimized for search engines and target keywords.

Requirements

• Bachelor's degree in Marketing, Computer Science, or a related field.
• Proven 3+ years of experience as an SEO Specialist or in a similar digital marketing role focused on search.
• Strong understanding of search engine algorithms, SEO best practices, and keyword research methodologies.
• Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, or Ahrefs.
• Experience with technical SEO aspects, including site audits and performance optimization.

Benefits

• Competitive salary and performance-based incentives.
• Hybrid work model offering flexibility for employees in the Vereeniging area.
• Opportunities for continuous learning and professional certification in SEO.
• Comprehensive health insurance and retirement plan.
• A collaborative environment focused on driving measurable online growth.