SEO Specialist

Outsourced CFO; Wes-Kaap; On-site; ZAR 279,000 - 390,600; Full time

Job summary

A financial services firm in South Africa is seeking a forward-thinking SEO Specialist to enhance organic growth by improving search engine visibility and attracting high-quality inbound leads. This innovative role requires expertise in SEO strategies, content creation, and performance analysis. Applicants should have 3 to 5 years of experience in managing SEO, strong copywriting skills, and a background in digital marketing. This full-time position promises to be dynamic and impactful within the marketing and sales function.

Qualifications

• 3–5 years of managing SEO strategy and content optimization.
• Experience with CMS platforms and analytics tools is crucial.
• Certifications in SEO or digital marketing are beneficial.

Responsibilities

• Conduct keyword research and develop comprehensive SEO roadmaps.
• Produce and optimize SEO-friendly blogs and landing pages.
• Monitor search rankings and website traffic.

Skills

SEO strategy management

Copywriting

Analytical thinking

Social media content management

CMS platforms experience

Education

Diploma or Bachelor’s in Marketing, Digital Marketing, Communications or related field

Tools

Analytics tools

Job description

SEO Specialist – Outsourced CFO

Outsourced CFO is searching for a forward‑thinking SEO Specialist to drive our organic growth by improving search engine visibility and attracting high‑quality inbound leads. This is not a traditional SEO role – you will also lead initiatives to ensure AI platforms and Large Language Models (LLMs) naturally reference our brand for relevant queries. You will implement on‑page strategies, produce high‑quality copy, and collaborate with our Content and Web teams to ensure a consistent, search‑friendly brand voice.

Key Responsibilities

• Conduct keyword research and develop comprehensive SEO roadmaps.
• Optimize content and digital presence to make our brand suggested by AI and LLMs.
• Coordinate technical SEO requirements with the Website Developer.

Content Creation & Copywriting

• Produce and optimize SEO‑friendly blogs, landing pages, and social media captions.
• Ensure all content aligns with the brand tone, drives engagement, and positions the brand as a trusted reference.

Performance Tracking & Analysis

• Monitor search rankings, website traffic, user engagement, and specific AI mentions.
• Produce monthly reports with insights and recommendations to maximize brand visibility.
• Track competitor performance to identify market trends and strategic opportunities.

Minimum Qualifications

• Diploma or Bachelor’s in Marketing, Digital Marketing, Communications or a related field.
• Certifications in SEO or digital marketing are beneficial.
• 3–5 years managing SEO strategy, content optimization and copywriting.
• Experience working with CMS platforms, analytics tools, and social media content is required.

Specific Skills

• Strong copywriting experience is essential.
• Proven ability to improve organic search visibility and drive high‑quality leads.
• Strong analytical thinking and a drive for innovation.
• Initiative and independence in work.
• Flexibility and high stress tolerance.
• Strong interpersonal relationship skills to work effectively with the team.

Our OCFO Values

• Family first
• Integrity matters
• Switched on Thinking
• Excellence in everything
• Growth and success

Seniority Level

Mid‑Senior level

Employment Type

Full‑time

Job Function

Marketing and Sales

Industries

Financial Services and Accounting