SEO & Content Lead: AI-Ready Brand Visibility

Outsourced CFO; Cape Town; On-site; ZAR 300,000 - 600,000; Full time

Job summary

Outsourced CFO seeks a forward-thinking SEO Specialist to grow organic visibility and attract high-quality inbound leads in Cape Town. You will implement on-page strategies, produce high-quality copy, and work with Content and Web teams to maintain a consistent, search-friendly brand voice.

You will drive AI/LLM visibility and analyze performance to inform optimization. The role involves keyword research, content optimization, and coordination with the Website Developer for technical SEO, plus

Qualifications

• Diploma or Bachelor’s in Marketing, Digital Marketing, Communications or related field.
• Certifications in SEO or digital marketing are beneficial.
• 3–5 years managing SEO strategy, content optimization and copywriting.
• Experience working with CMS platforms, analytics tools, and social media content is required.

Responsibilities

• Conduct keyword research and develop comprehensive SEO roadmaps.
• Optimize content and digital presence to ensure brand is suggested by AI and LLMs.
• Coordinate technical SEO requirements with the Website Developer.
• Produce and optimize SEO-friendly blogs, landing pages, and social media captions.
• Ensure content aligns with brand tone, drives engagement, and positions the brand as a trusted reference.
• Monitor search rankings, website traffic, user engagement, and AI mentions.
• Produce monthly reports with insights and recommendations to maximize brand visibility.
• Track competitor performance to identify market trends and strategic opportunities.

Skills

SEO strategy

Copywriting

Analytical thinking

Independence

Stress tolerance

Interpersonal skills

Education

Diploma or Bachelor’s in Marketing

Digital Marketing

Communications

Tools

CMS platforms

Analytics tools

Social media management

Job description

Outsourced CFO seeks a forward-thinking SEO Specialist to grow organic visibility and attract high-quality inbound leads in Cape Town. You will implement on-page strategies, produce high-quality copy, and work with Content and Web teams to maintain a consistent, search-friendly brand voice.

You will drive AI/LLM visibility and analyze performance to inform optimization. The role involves keyword research, content optimization, and coordination with the Website Developer for technical SEO, plus