SEO Analyst

Placements24; Stellenbosch; Hybrid; ZAR 350,000 - 520,000; Full time

Benefits offered by this job

Health, dental, vision insurance

Hybrid work model

Professional development opportunities

Competitive salary with bonuses

Job summary

Placements24 client is seeking a data-driven SEO Analyst to join a growing marketing team in Stellenbosch. You will conduct keyword research, technical audits, and performance analysis to improve organic visibility and traffic.

The role emphasizes collaboration with content, development, and marketing teams in a hybrid work setting. The ideal candidate has 2+ years of SEO experience, proficiency with GA, GSC, SEMrush, Ahrefs, and a solid understanding of technical, on-page, and local SEO.

Qualifications

• Bachelor’s degree in a related analytical field is required.
• 2+ years of experience as an SEO Analyst or similar role.
• Proficiency with SEO tools (GA, GSC, SEMrush, Ahrefs) required.
• Strong understanding of technical SEO, on-page, off-page, and local SEO.

Responsibilities

• Conduct comprehensive keyword research and competitive analyses to inform SEO strategy.
• Perform technical SEO audits and fix issues impacting rankings and UX.
• Monitor traffic, rankings, and key SEO metrics using GA and GSC.
• Develop and implement on-page and off-page SEO strategies, including schema markup.

Skills

Analytical mindset

Data-driven

Problem-solving

Team collaboration

Education

Bachelor's degree in Marketing/Statistics/CS or related analytical field

Tools

Google Analytics

Google Search Console

SEMrush

Ahrefs

Job description

About the Role

Our client is seeking a data-driven and analytical SEO Analyst to join their growing marketing team in Stellenbosch . This role is essential for enhancing organic search visibility, driving qualified traffic, and optimizing website performance through strategic SEO initiatives. You will conduct in-depth analysis of search trends, website data, and competitor activities to identify opportunities and develop actionable strategies. We are looking for a technically proficient individual with a keen eye for detail and a passion for search engine optimization, ready to contribute to a dynamic team within the picturesque Cape Winelands, embracing a hybrid work model for enhanced flexibility.

Key Responsibilities

• Conduct comprehensive keyword research and competitive analysis to inform SEO strategy and content creation.
• Perform technical SEO audits to identify and resolve website issues impacting search engine rankings and user experience.
• Monitor and analyze website traffic, search engine rankings, and other key SEO metrics using tools like Google Analytics and Google Search Console.
• Develop and implement on-page and off-page SEO strategies, including content optimization, link building, and schema markup.
• Collaborate with content creators, web developers, and marketing teams to ensure SEO best practices are integrated across all digital efforts.
• Stay informed about the latest Google algorithm updates and SEO trends, adapting strategies accordingly.

Requirements

• Bachelor's degree in Marketing, Statistics, Computer Science, or a related analytical field.
• Proven experience (2+ years) as an SEO Analyst or in a similar role focused on organic search growth.
• Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar platforms.
• Strong understanding of technical SEO, on-page optimization, off-page strategies, and local SEO.
• Excellent analytical and problem-solving skills, with the ability to interpret complex data and present clear recommendations.
• Familiarity with HTML, CSS, and JavaScript is a plus, aiding in technical SEO assessments.

Benefits

• Competitive annual salary and potential for performance bonuses.
• Comprehensive health, dental, and vision insurance plans.
• Opportunities for continuous learning and professional development in SEO and digital marketing.
• Hybrid work environment balancing in-office collaboration and remote work flexibility in Stellenbosch .
• Access to cutting-edge SEO tools and resources to support your work.