Search Engine Marketing (SEM) Specialist

Placements24; Vereeniging; On-site; ZAR 240,000 - 360,000; Full time

Benefits offered by this job

Competitive salary

Health benefits

Growth opportunities

Paid time off

Job summary

Placements24 in Vereeniging is seeking a highly analytical SEM Specialist to drive targeted traffic and maximize online advertising ROI through paid search campaigns on Google Ads and Bing Ads.

You will manage, optimize, and expand the client’s presence across major PPC platforms, perform keyword research, write ad copy, and test landing pages to improve conversions and ROAS. The role offers a hands-on, results-driven environment with opportunities for certification and growth.

Qualifications

• Minimum proven SEM experience required.
• Expert knowledge of Google Ads and Bing Ads.
• Strong keyword research, bidding and optimization skills.
• Experience with conversion tracking and analytics tools.
• Analytical mindset with ability to translate data into insights.
• Strong copywriting skills for ad creation.

Responsibilities

• Develop, implement, and manage paid search campaigns across Google Ads, Bing Ads, and other relevant platforms.
• Conduct keyword research, ad group structuring, and audience targeting to maximize campaign effectiveness.
• Write compelling ad copy and select landing pages to drive conversions.
• Monitor performance daily, optimize bids, budgets, and targeting to reach KPIs such as ROAS and CPA.
• Perform A/B testing on ads, landing pages, and targeting strategies.
• Analyze campaign data and provide regular reports with insights and recommendations.

Skills

SEM experience

Google Ads

Bing Ads

Keyword research

Conversion tracking

Data analytics

Copywriting

Tools

Google Ads

Bing Ads

Google Analytics

Job description

About the Role

Our client is seeking a highly analytical and results-oriented Search Engine Marketing (SEM) Specialist to join their dynamic marketing team in Vereeniging . This role is critical for driving targeted traffic and maximizing online advertising ROI through paid search campaigns. You will be responsible for managing, optimizing, and expanding our client's presence on platforms like Google Ads and Bing Ads, ensuring that campaigns are effective, efficient, and aligned with overall business objectives. This is a hands-on role for a SEM expert looking to make a significant impact within a growing company.

Key Responsibilities

• Develop, implement, and manage paid search campaigns across Google Ads, Bing Ads, and other relevant platforms.
• Conduct keyword research, ad group structuring, and audience targeting to maximize campaign effectiveness.
• Write compelling ad copy and select appropriate landing pages to drive conversions.
• Monitor campaign performance daily, optimizing bids, budgets, and targeting to achieve target KPIs (e.g., ROAS, CPA).
• Perform A/B testing on ad copy, landing pages, and targeting strategies to continuously improve campaign results.
• Analyze campaign data and provide regular reports with insights and recommendations for optimization and strategy adjustments.

Requirements

• Proven experience as a Search Engine Marketing (SEM) Specialist or Paid Search Manager.
• In-depth knowledge of Google Ads, Bing Ads, and other major PPC platforms.
• Strong understanding of keyword research , bid management, and campaign optimization techniques.
• Experience with conversion tracking and analytics tools (e.g., Google Analytics).
• Excellent analytical skills with the ability to interpret data and translate it into actionable insights.
• Strong copywriting skills for ad creation.

Benefits

• Competitive salary with performance-based incentives.
• Comprehensive health and wellness benefits.
• Opportunities for professional growth and certifications in digital advertising.
• A collaborative team environment located in Vereeniging .
• Generous paid time off and company holidays.