SEO Specialist

Placements24; Sandton; Hybrid; ZAR 300,000 - 420,000; Full time

Benefits offered by this job

Hybrid work arrangement

Health and wellness benefits

Professional development opportunities

Collaborative marketing team

Competitive salary and bonuses

Job summary

Placements24 in Sandton is seeking a motivated SEO Specialist to join their marketing team. You will drive organic visibility through keyword research, on-page and off-page optimization, and technical audits to boost rankings and qualified traffic.

You will monitor performance, report insights, and stay ahead of industry trends. The role offers a hybrid work arrangement and opportunities for professional development within a collaborative team.

Qualifications

• 2–4 years of experience in SEO or a related search marketing role.
• Proven success in improving organic rankings and driving relevant traffic.
• Strong analytical skills and ability to interpret data.
• Proficiency with SEO tools including Google Search Console, SEMrush, Ahrefs or Moz.

Responsibilities

• Perform comprehensive keyword research and analysis to identify opportunities.
• Implement on-page optimization techniques, including meta tags and internal linking.
• Conduct technical SEO audits to resolve issues around site speed, mobile-friendliness, crawlability and indexation.
• Develop and execute off-page SEO strategies, including link building and brand mentions.
• Monitor rankings, traffic and conversions, and report performance regularly.
• Stay updated with search engine updates and industry best practices.

Skills

Keyword research

On-page optimization

Technical SEO

Off-page SEO

Analytics

Team collaboration

Tools

Google Search Console

SEMrush

Ahrefs

Moz

Job description

About the Role

Our client is seeking a motivated and skilled SEO Specialist to join their marketing team in Sandton . This role is vital for enhancing organic search visibility, driving qualified website traffic, and improving search engine rankings. You will be responsible for conducting keyword research, on-page and off-page optimization, technical SEO audits, and developing strategies to improve organic search performance. The ideal candidate is passionate about search engines, stays current with SEO trends, and possesses strong analytical skills to measure and report on SEO success.

Key Responsibilities

• Perform comprehensive keyword research and analysis to identify opportunities for content creation and optimization.
• Implement on-page optimization techniques, including meta tag optimization, content structuring, and internal linking.
• Conduct technical SEO audits to identify and resolve issues related to site speed, mobile-friendliness, crawlability, and indexation.
• Develop and execute off-page SEO strategies, including link building and brand mentions.
• Monitor search engine rankings, website traffic, and conversion rates, providing regular performance reports.
• Stay abreast of search engine algorithm updates and industry best practices to adapt strategies accordingly.

Requirements

• Minimum of 2-4 years of experience as an SEO Specialist or in a similar search marketing role.
• Proven success in improving organic search rankings and driving relevant traffic through SEO initiatives.
• Proficiency with SEO tools such as Google Search Console, SEMrush, Ahrefs, or Moz.
• Strong understanding of technical SEO, on-page optimization, and link building strategies.
• Excellent analytical and problem-solving skills with the ability to interpret data and provide actionable insights.
• Ability to work collaboratively within a team environment, based in Sandton .

Benefits

• Competitive salary and performance-related bonuses.
• Hybrid work arrangement offering a balance between office and remote work.
• Comprehensive health and wellness benefits package.
• Opportunities for professional development and attending industry conferences.
• A collaborative and innovative marketing team environment.