Digital Marketing Specialist

Placements24; Rustenburg; Hybrid; ZAR 360,000 - 520,000; Full time

Benefits offered by this job

Flexible hours

Remote work option

Competitive salary

Growth opportunities

Job summary

Placements24 in Rustenburg is seeking a motivated Digital Marketing Specialist to drive online growth for diverse clients. You will develop and execute strategies across SEO, SEM, social media, content, and email campaigns.

The role requires a data-driven mindset, strong communication, and the ability to analyze metrics to improve ROI. Flexible hours and potential remote work are offered to support a results-driven marketing team.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience as a Digital Marketing Specialist or similar role with successful campaigns.
• Proficiency with Google Analytics, Google Ads and email marketing tools.
• Strong understanding of SEO/SEM principles and best practices.
• Excellent written and verbal communication; data-driven decision making.

Responsibilities

• Develop and implement digital marketing strategies across SEO, SEM, social media and email marketing.
• Manage and optimize paid advertising campaigns (Google Ads, social media) to maximize ROI.
• Create engaging content for blogs, social media, websites and newsletters.
• Monitor website traffic and engagement metrics; provide actionable insights.
• Stay up-to-date with digital marketing trends and tools.

Skills

Digital marketing

Content marketing

Data analysis

Communication

Campaign management

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Google Analytics

Google Ads

Social media platforms

Email marketing software

Job description

About the Role

Our client, a forward-thinking marketing firm in Rustenburg, is looking for a motivated Digital Marketing Specialist to drive online growth and engagement for their diverse clientele. You will be responsible for developing and executing comprehensive digital marketing strategies, including SEO, SEM, social media, content marketing, and email campaigns. This role demands a data-driven approach, creativity, and a deep understanding of the digital landscape to achieve measurable results for businesses in the North West province and beyond. Join a passionate team dedicated to innovative marketing solutions and achieving client success.

Key Responsibilities

• Develop and implement effective digital marketing strategies across various channels, including SEO, SEM, social media, and email marketing.
• Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI.
• Create engaging and compelling content for blog posts, social media, websites, and email newsletters.
• Monitor website traffic and user engagement metrics, providing regular reports and actionable insights.
• Conduct keyword research and implement SEO best practices to improve search engine rankings.
• Stay up-to-date with the latest digital marketing trends, tools, and platform updates.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience as a Digital Marketing Specialist or similar role, with a track record of successful campaigns.
• Proficiency in digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and email marketing software.
• Strong understanding of SEO/SEM principles and best practices.
• Excellent written and verbal communication skills.
• Ability to analyze data, generate insights, and make data-driven decisions.

Benefits

• Competitive salary and performance-based incentives.
• Opportunity to work with a variety of clients and industries in Rustenburg.
• Collaborative team environment with opportunities for professional growth.
• Flexible working hours and potential for remote work.
• Exposure to cutting-edge digital marketing strategies and tools.