Search Engine Optimization (SEO) Specialist

Placements24; LegKraal Gate; Hybrid; ZAR 240,000 - 360,000; Full time

Benefits offered by this job

Hybrid work model

Health and wellness benefits

Job summary

Placements24 is seeking a data-driven SEO Specialist to join our marketing team in Mahikeng. You will conduct keyword research, monitor performance, and drive organic traffic through on-page, off-page, and technical SEO strategies.

The ideal candidate has proven SEO success, strong analytics, and experience with Google Analytics, Google Search Console, and industry tools. A related bachelor's degree is advantageous, and a hybrid work setup is available.

Qualifications

• Proven experience as an SEO Specialist or similar digital marketing role with focus on SEO.
• Demonstrated success in improving organic search rankings and driving relevant traffic through SEO initiatives.
• Proficiency with SEO tools and platforms for keyword research, site audits, rank tracking, and competitive analysis.
• Strong understanding of on-page, off-page, and technical SEO factors.
• Excellent analytical and problem-solving skills, with the ability to interpret data and translate it into actionable insights.
• Bachelor's degree in Marketing, CS, or related field advantageous.

Responsibilities

• Conduct in-depth keyword research and competitive analysis to identify opportunities for organic growth.
• Implement and manage on-page SEO strategies, including meta tag optimization, content optimization, and site structure improvements.
• Develop and execute effective off-page SEO strategies, including link building and outreach campaigns.
• Monitor website performance using SEO tools (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs) and analyze key metrics.
• Identify technical SEO issues and collaborate with web development teams to implement solutions.
• Stay updated with the latest search engine algorithm updates and industry best practices to adapt strategies accordingly.

Skills

Analytical skills

SEO expertise

Keyword research

Data-driven

Problem solving

Communication skills

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Google Search Console

SEMrush

Ahrefs

SEO tools

Job description

About the Role

Our client is seeking a data-driven and analytical Search Engine Optimization (SEO) Specialist to join their marketing team in Mahikeng. This role is crucial for improving organic search rankings and driving targeted traffic to our client's websites. You will be responsible for conducting keyword research, analyzing website performance, implementing on-page and off-page SEO strategies, and staying ahead of search engine algorithm changes. The ideal candidate is passionate about all things SEO, possesses strong analytical skills, and is eager to contribute to a growing marketing department focused on measurable online success.

Key Responsibilities

• Conduct in-depth keyword research and competitive analysis to identify opportunities for organic growth.
• Implement and manage on-page SEO strategies, including meta tag optimization, content optimization, and site structure improvements.
• Develop and execute effective off-page SEO strategies, including link building and outreach campaigns.
• Monitor website performance using SEO tools (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs) and analyze key metrics.
• Identify technical SEO issues and collaborate with web development teams to implement solutions.
• Stay updated with the latest search engine algorithm updates and industry best practices to adapt strategies accordingly.

Requirements

• Proven experience as an SEO Specialist or in a similar digital marketing role with a focus on SEO.
• Demonstrated success in improving organic search rankings and driving relevant traffic through SEO initiatives.
• Proficiency with SEO tools and platforms for keyword research, site audits, rank tracking, and competitive analysis.
• Strong understanding of both on-page, off-page, and technical SEO factors.
• Excellent analytical and problem-solving skills, with the ability to interpret data and translate it into actionable insights.
• Bachelor's degree in Marketing, Computer Science, or a related field is advantageous.

Benefits

• Competitive salary and performance-based incentives.
• Opportunities for professional development and SEO certifications.
• Be part of a results-oriented marketing team.
• Comprehensive health and wellness benefits.
• Hybrid work model offering flexibility.