Search Engine Optimization (SEO) Specialist

Placements24; Vereeniging; On-site; ZAR 320,000 - 520,000; Full time

Benefits offered by this job

Performance bonuses

Health benefits

Professional development

Paid time off

Social events

Job summary

Placements24, based in Vereeniging, is seeking an analytical SEO Specialist to enhance online visibility and organic rankings from Gauteng's competitive market. You will conduct keyword research, audits, and collaborate with content teams to optimize all website content.

You will track performance with Google Analytics and Search Console, build high-quality backlinks, and drive targeted traffic through strategic, data-driven SEO initiatives and ongoing training.

Qualifications

• Proven experience as an SEO Specialist or similar role.
• Strong knowledge of search engine algorithms and ranking factors.
• Experience with Google Analytics, Google Search Console, SEMrush, Ahrefs, or Moz.
• Ability to perform keyword research and competitive analysis.
• Experience with content optimization and collaboration with writers.

Responsibilities

• Develop and execute comprehensive SEO strategies to improve rankings.
• Conduct keyword research, competitor analysis, and trend identification.
• Perform technical SEO audits and on-page/off-page optimization.
• Monitor performance with analytics tools and report insights.
• Build high-quality backlinks through outreach and content promotion.

Skills

SEO

Keyword research

Technical SEO

Link building

Analytics

Tools

Google Analytics

Google Search Console

SEMrush

Ahrefs

Moz

Job description

Our client is searching for a skilled and analytical Search Engine Optimization (SEO) Specialist to enhance their online visibility and organic search rankings from their base in Vereeniging . This role is critical for developing and implementing effective SEO strategies that drive targeted traffic to the company's website. You will conduct in-depth keyword research, perform technical SEO audits, build high-quality backlinks, and collaborate with content creators to ensure all online content is optimized for search engines. This is an excellent opportunity for an SEO professional to make a significant impact on the company's digital presence in the competitive Gauteng market.

Key Responsibilities

• Develop and execute comprehensive SEO strategies to improve organic search rankings and drive qualified traffic.
• Conduct thorough keyword research, competitor analysis, and market trend identification to inform content and optimization efforts.
• Perform technical SEO audits and implement on-page and off-page optimization techniques to enhance website performance and user experience.
• Build and maintain high-quality backlink profiles through outreach and content promotion strategies.
• Monitor SEO performance using tools like Google Analytics and Google Search Console, providing regular reports and actionable insights for improvement.

Requirements

• Proven experience as an SEO Specialist or similar role, with a strong understanding of search engine algorithms and ranking factors.
• Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or Moz.
• Solid understanding of both on-page and off-page SEO techniques, including keyword research, link building, and technical SEO.
• Experience in creating optimized content and collaborating with content writers to improve search visibility.
• Strong analytical skills and the ability to interpret data to drive strategic decisions.

Benefits

• Competitive salary package with performance-based bonuses.
• Comprehensive health and wellness benefits.
• Opportunities for ongoing professional development and SEO training.
• A collaborative work environment focused on innovation and results in Vereeniging .
• Paid time off and company-sponsored social events.