Search Engine Optimization (SEO) Specialist (Centurion)

Placements24; Bellville; Hybrid; ZAR 240,000 - 480,000; Full time

Benefits offered by this job

Health insurance

Flexible working hours

Home office setup allowance

Remote-first environment

Access to SEO tools and training

Career development opportunities

Job summary

Placements24 is seeking an experienced SEO Specialist to optimize online visibility, drive organic traffic, and improve engagement across our digital properties. You will conduct keyword research, perform technical audits, and collaborate with content writers and developers to ensure SEO-friendly content and site structure.

The role is remote with occasional meetups near Centurion, Gauteng. A data-driven, metrics-focused mindset and experience with WordPress or Shopify are highly valued.

Qualifications

• Minimum 3–5 years of SEO experience.
• Proven track record of improving organic search rankings and traffic.
• Experience with CMS platforms (WordPress, Shopify) and SEO tools.

Responsibilities

• Develop and execute comprehensive SEO strategies to increase organic visibility and rankings.
• Conduct thorough keyword research, competitor analysis, and content gap analysis.
• Perform technical SEO audits to identify and resolve site issues (speed, mobile-friendliness, crawlability).
• Optimize on-page content, meta descriptions, title tags, and image alt text.
• Develop and implement link-building strategies to acquire high-quality backlinks.
• Monitor traffic, rankings, and SEO metrics using Analytics and Search Console.

Skills

Analytical thinking

Problem solving

Communication skills

Independent work

CMS knowledge

Education

Bachelor's degree in Marketing or Computer Science

Tools

Google Analytics

Google Search Console

SEMrush

Ahrefs

Moz

Schema markup

WordPress

Shopify

Job description

About the Role

Our client, a rapidly growing e-commerce leader, is seeking an experienced Search Engine Optimization (SEO) Specialist to join their innovative marketing department. This role is ideal for a data-driven and technically-minded professional looking to optimize online visibility and drive organic traffic. While the role is primarily remote, occasional team meetups may be required in or near Centurion, Gauteng . The SEO Specialist will be responsible for developing and implementing cutting-edge SEO strategies to improve search engine rankings, increase website traffic, and enhance user engagement across our client's digital properties. You will conduct in-depth keyword research, technical SEO audits, content optimization, and link-building initiatives. The ideal candidate possesses a deep understanding of search engine algorithms and industry best practices, with a proven track record of delivering significant improvements in organic search performance. You will work closely with content creators, web developers, and marketing managers to ensure all digital content and website structures are SEO-friendly. This is a fantastic opportunity to contribute to the success of a company that values data-driven decision-making and continuous improvement in the competitive digital landscape.

Key Responsibilities

• Develop and execute comprehensive SEO strategies to increase organic search visibility and rankings for target keywords.
• Conduct thorough keyword research, competitor analysis, and content gap analysis.
• Perform technical SEO audits to identify and resolve website issues affecting search performance (e.g., site speed, mobile-friendliness, crawlability).
• Optimize on-page content, meta descriptions, title tags, and image alt text.
• Develop and implement link-building strategies to acquire high-quality backlinks.
• Monitor website traffic, rankings, and other SEO metrics using tools like Google Analytics, Google Search Console, and SEMrush.
• Analyze search trends and algorithm updates to adapt SEO strategies accordingly.
• Collaborate with content writers and web developers to ensure SEO best practices are integrated into all content and website updates.
• Prepare and present regular SEO performance reports to stakeholders, highlighting key findings and actionable recommendations.
• Stay up-to-date with the latest SEO trends, tools, and algorithm changes.

Requirements

• Minimum of 3-5 years of experience in a dedicated SEO role.
• Proven track record of improving organic search rankings and traffic.
• In-depth knowledge of search engine algorithms and SEO best practices.
• Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, or similar.
• Strong understanding of technical SEO aspects (e.g., site speed optimization, schema markup, mobile-first indexing).
• Excellent analytical and problem-solving skills, with the ability to interpret complex data.
• Strong written and verbal communication skills.
• Experience with CMS platforms (e.g., WordPress, Shopify) and understanding of their SEO capabilities.
• Bachelor's degree in Marketing, Computer Science, or a related field is preferred.
• Ability to work independently and manage multiple projects effectively in a remote setting.

Benefits

• Our client offers a competitive salary and benefits package, recognizing the critical importance of SEO in today's digital marketplace.
• This includes a comprehensive health insurance plan, flexible working hours, and a generous allowance for home office setup and professional development.
• As a remote-first role, you will have the autonomy to manage your workday effectively.
• You will be part of a supportive and collaborative virtual team environment, with regular opportunities for virtual team-building activities and knowledge sharing.
• Access to cutting-edge SEO tools and training resources will be provided.
• Our client is committed to fostering employee growth and offers clear pathways for career advancement within the digital marketing team.
• While primarily remote, opportunities for occasional in-person collaboration in the Centurion, Gauteng area may arise.