SEO & Content Specialist - Hybrid Role

Placements24; Sandton; Hybrid; ZAR 300,000 - 520,000; Full time

Benefits offered by this job

Competitive salary

Hybrid work

Professional development

Access to industry tools

Career growth

Vibrant team environment

Performance reviews

Job summary

Placements24 in Sandton is seeking a data-driven SEO & Content Specialist to sharpen clients' online visibility through thoughtful SEO and engaging content. The role blends in-office collaboration with remote work in a hybrid setup.

You will analyze performance with GA, SEMrush, and Ahrefs, craft optimized content, and work with clients and teams to align strategies with business goals, driving traffic, rankings, and engagement.

Qualifications

• Proven experience as an SEO Specialist, Content Specialist, or similar role.
• Strong understanding of SEO principles, keyword research, and analytics tools.
• Demonstrable experience in creating engaging and optimized written content.
• Proficiency in SEO tools (GA, GSC, SEMrush, Ahrefs).
• Knowledge of technical SEO including site speed, mobile optimization, and schema markup.
• Excellent writing, editing, and proofreading skills.
• Ability to work effectively in a hybrid environment, managing projects independently and collaborating in person.
• Client-facing experience is a plus.

Responsibilities

• Conduct comprehensive keyword research and analysis to identify strategic opportunities for SEO and content.
• Develop and implement on-page and off-page SEO strategies for client websites.
• Create high-quality, engaging, and SEO-optimized content, including blog posts, website copy, and meta descriptions.
• Monitor and analyze website performance using tools like Google Analytics, SEMrush, and Ahrefs.
• Identify and address technical SEO issues to improve website crawlability and indexing.
• Develop link-building strategies to enhance domain authority.
• Stay current with the latest SEO trends, algorithm updates, and digital marketing best practices.
• Collaborate with clients and internal teams to align SEO and content strategies with business goals.
• Provide regular reports on SEO performance, insights, and recommendations.
• Analyze competitor SEO and content strategies to identify areas for improvement.

Skills

SEO fundamentals

Keyword research

Content writing

Analytics tools

Technical SEO

Editing / proofreading

Education

Bachelor's degree in Marketing, Communications or English

Tools

Google Analytics

Google Search Console

SEMrush

Ahrefs

Job description

Our client, a renowned digital agency located in the bustling hub of Sandton , Gauteng, is searching for a highly skilled and data-driven SEO & Content Specialist . This role operates on a hybrid model, combining essential in-office collaboration with the flexibility of remote work. You will be pivotal in enhancing our clients' online visibility through strategic SEO implementation and compelling content creation. The ideal candidate possesses a strong analytical mindset, a creative flair for writing, and a deep understanding of search engine algorithms and best practices. You will work closely with clients to develop tailored strategies that drive organic traffic, improve rankings, and boost engagement. Join a vibrant team dedicated to delivering exceptional results for a diverse portfolio of clients.

Key Responsibilities

• Conduct comprehensive keyword research and analysis to identify strategic opportunities for SEO and content.
• Develop and implement on-page and off-page SEO strategies for client websites.
• Create high-quality, engaging, and SEO-optimized content, including blog posts, website copy, and meta descriptions.
• Monitor and analyze website performance using tools like Google Analytics, SEMrush, and Ahrefs.
• Identify and address technical SEO issues to improve website crawlability and indexing.
• Develop link-building strategies to enhance domain authority.
• Stay current with the latest SEO trends, algorithm updates, and digital marketing best practices.
• Collaborate with clients and internal teams to align SEO and content strategies with business goals.
• Provide regular reports on SEO performance, insights, and recommendations.
• Analyze competitor SEO and content strategies to identify areas for improvement.

Requirements

• Proven experience as an SEO Specialist, Content Specialist, or similar role.
• Strong understanding of SEO principles, keyword research, and analytics tools.
• Demonstrable experience in creating engaging and optimized written content.
• Proficiency in SEO tools (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs).
• Knowledge of technical SEO aspects, including site speed, mobile optimization, and schema markup.
• Excellent writing, editing, and proofreading skills.
• Ability to work effectively in a hybrid environment, managing projects independently and collaborating in person.
• Strong analytical and problem-solving capabilities.
• A Bachelor's degree in Marketing, Communications, English, or a related field is preferred.
• Client-facing experience is a plus.

Benefits

• Competitive salary reflecting your expertise and contributions.
• Hybrid work arrangement offering a balance of flexibility and collaboration.
• Opportunity to work with a prestigious client portfolio in Sandton .
• Continuous learning and professional development opportunities.
• Be part of a highly creative and innovative agency culture.
• Access to industry-leading SEO and content marketing tools.
• Supportive team environment with opportunities for career growth.
• Regular performance reviews and feedback sessions.
• Contribute to impactful digital strategies for clients.
• Enjoy a vibrant work atmosphere with excellent amenities.