Remote Lead SEO Specialist

Placements24; Upington; Hybrid; ZAR 900,000 - 1,200,000; Full time

Benefits offered by this job

Fully remote work

Health insurance support

Home office setup allowance

Laptop provided

Career advancement opportunities

Job summary

Placements24 seeks a highly experienced Lead SEO Specialist to drive organic growth for a fully remote team across South Africa. You will develop advanced SEO strategies, lead technical initiatives, and mentor junior staff while collaborating with content, development, and marketing teams.

The role requires deep expertise in technical, content, and link-building SEO, with a proven track record of significant results and strong leadership capabilities in a remote setting.

Qualifications

• Bachelor's degree in Marketing, Computer Science, Statistics, or related field; Master's preferred.
• 7-8 years of progressive SEO experience with strong leadership and technical focus.
• Proven track record of significant organic growth via strategic SEO efforts.
• Expert knowledge of technical SEO including JavaScript SEO, schema, Core Web Vitals, migrations.
• Proficient with a wide range of SEO tools and analytics platforms.
• Excellent analytical, problem-solving, and critical-thinking abilities.
• Strong leadership, communication, and presentation skills.
• Ability to work autonomously in a remote environment and manage multiple markets.

Responsibilities

• Develop and implement data-driven SEO strategies to boost traffic and rankings.
• Lead technical SEO audits addressing architecture, crawlability, indexability, speed, and mobile.
• Perform keyword research, competitive and market trend analyses to guide content and strategy.
• Oversee on-page and off-page optimization, including internal linking and backlinks.
• Utilize tools (SEMrush, Ahrefs, Moz, Screaming Frog) to monitor, identify opportunities, and report progress.
• Analyze performance data and provide strategic recommendations to senior stakeholders.
• Stay ahead of industry trends and algorithm updates, adapting strategies accordingly.
• Mentor junior SEO specialists and collaborate with content, dev, and marketing teams.

Skills

Strategic leadership

Analytical thinking

Communication

Presentation skills

Problem solving

Mentoring

Education

Bachelor's degree in Marketing/CS/Statistics

Master's degree preferred

Tools

SEMrush

Ahrefs

Moz

Screaming Frog

Job description

About the Role

Our client, a prominent player in the online media industry, is actively seeking a highly experienced Lead SEO Specialist to join their fully remote team. This senior position is critical for driving organic growth and ensuring our client remains at the forefront of search engine results. You will be responsible for developing and executing sophisticated SEO strategies, leading technical SEO initiatives, and mentoring junior team members. The ideal candidate possesses a deep analytical mindset, a proven track record of achieving significant SEO results, and a comprehensive understanding of all facets of SEO, including technical, content, and link building. As a fully remote role, you will have the autonomy to work from anywhere in South Africa, contributing your expertise to a globally recognized brand. You will be a key driver of organic traffic and search visibility for our client.

Key Responsibilities

• Develop and implement advanced, data-driven SEO strategies to significantly increase organic search traffic and rankings.
• Lead comprehensive technical SEO audits, identifying and prioritizing issues related to site architecture, crawlability, indexability, page speed, and mobile-friendliness.
• Conduct in-depth keyword research, competitive analysis, and market trend analysis to inform content and SEO strategies.
• Oversee and execute effective on-page and off-page optimization tactics, including content optimization, internal linking, and strategic backlink acquisition.
• Utilize advanced SEO tools (e.g., SEMrush, Ahrefs, Moz, Screaming Frog) to monitor performance, identify opportunities, and track progress.
• Analyze search performance data, user behavior, and conversion metrics to provide strategic recommendations and reporting to senior stakeholders.
• Stay at the forefront of SEO industry trends, algorithm updates, and best practices, adapting strategies accordingly.
• Mentor and guide junior SEO specialists and collaborate closely with content, development, and marketing teams.
• Develop and maintain documentation for SEO best practices and processes.

Requirements

• Bachelor's degree in Marketing, Computer Science, Statistics, or a related field; Master's degree preferred.
• Minimum of 7-8 years of progressive experience in SEO, with a strong emphasis on strategic leadership and technical SEO.
• Demonstrated success in developing and executing SEO strategies that have led to significant organic growth for large-scale websites.
• Expert-level knowledge of technical SEO, including JavaScript SEO, schema markup, Core Web Vitals, and site migrations.
• Proficiency in utilizing a wide range of SEO tools and analytics platforms.
• Exceptional analytical, problem-solving, and critical-thinking skills.
• Strong leadership, communication, and presentation abilities.
• Ability to work autonomously and effectively manage projects in a remote environment.
• Experience in managing SEO for multiple international markets is a plus.

Benefits

• A highly competitive annual salary of ZAR.
• Fully remote work arrangement, providing ultimate flexibility.
• Premium health, dental, and vision insurance.
• Generous allowance for home office setup, professional development, and conference attendance.
• Company-provided high-performance laptop and necessary software licenses.
• Significant opportunities for career advancement and leadership development.
• Access to cutting-edge industry research and resources.