Search Engine Optimization (SEO) Specialist

Placements24; Rustenburg; Hybrid; ZAR 240,000 - 360,000; Full time

Benefits offered by this job

Remote work

Health insurance

Paid time off

Professional development budget

Flexible schedule

Job summary

Placements24 is seeking an experienced SEO Specialist to drive organic growth for a growing e‑commerce business. This fully remote role requires crafting and executing robust SEO strategies, performing keyword research, and optimizing on-page and technical SEO.

You will analyze performance, build quality backlinks, and stay ahead of industry trends. You will collaborate with content creators and developers, report on KPIs, and manage multiple remote projects from a base near Rustenburg, South

Qualifications

• Bachelor's degree or equivalent practical experience in marketing/CS or related field.
• Minimum 3 years of SEO experience with track record of improving rankings and organic traffic.
• Proficiency with SEO tools (GA, GSC, SEMrush, Ahrefs, Moz) and site-audit tools.
• Solid understanding of on-page, off-page, and technical SEO.
• Experience with keyword research, competitive analysis, and link-building.
• Familiarity with HTML/CSS and website structure.
• Excellent analytical and problem-solving skills; strong written and verbal communication.
• Ability to work independently in a remote environment and manage multiple projects.

Responsibilities

• Develop and execute a comprehensive SEO strategy to increase organic rankings and traffic.
• Conduct in-depth keyword research to identify opportunities for content creation.
• Optimize website content, meta tags, and site structure for search engines.
• Perform technical SEO audits and implement recommendations to improve crawlability.
• Build high-quality backlinks through ethical outreach and content promotion.
• Monitor SEO performance with GA, GSC, SEMrush, and Ahrefs; report insights.
• Analyze competitors and identify opportunities for competitive advantage.
• Stay current with SEO best practices and algorithm updates.
• Collaborate with content, development, and marketing teams to ensure SEO cohesiveness.
• Provide actionable SEO recommendations and performance reports.

Skills

SEO Strategy

Keyword Research

On-page SEO

Technical SEO

Link Building

Analytics Tools

Content Optimization

Remote Work

Education

Bachelor's degree or equivalent

Tools

Google Analytics

Google Search Console

SEMrush

Ahrefs

Moz

Screaming Frog

Job description

About the Role

Our client, a growing e-commerce business, is seeking a skilled and passionate Search Engine Optimization (SEO) Specialist to enhance their online visibility and drive organic traffic. This fully remote position will be responsible for developing and implementing effective SEO strategies, conducting keyword research, optimizing website content, and monitoring SEO performance. The ideal candidate has a deep understanding of search engine algorithms, a proven ability to improve search rankings, and a passion for staying ahead of SEO trends. This is an excellent opportunity to make a significant impact on a company's online growth from anywhere.

Key Responsibilities

• Develop and execute a comprehensive SEO strategy to increase organic search rankings and traffic.
• Perform in-depth keyword research and analysis to identify opportunities and inform content creation.
• Optimize website content, meta tags, and site structure for search engines.
• Conduct technical SEO audits and implement recommendations to improve website performance and crawlability.
• Build high-quality backlinks through ethical outreach and content promotion strategies.
• Monitor SEO performance using tools like Google Analytics, Google Search Console, SEMrush, and Ahrefs.
• Analyze competitor SEO strategies and identify areas for competitive advantage.
• Stay up-to-date with the latest SEO best practices, algorithm updates, and industry trends.
• Collaborate with content creators, web developers, and marketing teams to ensure SEO best practices are integrated across all digital efforts.
• Report on SEO performance, providing actionable insights and recommendations for improvement.

Requirements

• Bachelor's degree in Marketing, Computer Science, or a related field, or equivalent practical experience.
• Minimum of 3 years of experience in SEO, with a demonstrated track record of improving search engine rankings and organic traffic.
• Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, or similar.
• Strong understanding of on-page, off-page, and technical SEO principles.
• Experience with keyword research, competitive analysis, and link-building strategies.
• Familiarity with HTML, CSS, and website structure.
• Excellent analytical and problem-solving skills.
• Strong written and verbal communication skills.
• Ability to work independently and manage multiple projects in a remote environment.
• Self-motivated and proactive with a passion for staying current in the SEO field.

Benefits

• Our client offers a competitive salary, a fully remote work arrangement, and a comprehensive benefits package including health insurance, paid time off, and a professional development budget.
• You will have the opportunity to work on exciting projects, contribute directly to business growth, and collaborate with a talented, distributed team.
• Enjoy the flexibility and autonomy of working from home, with the occasional virtual team meeting.

While the role is remote, the company has a base of operations near Rustenburg, North West .