SEO Analyst

Placements24; Bloemfontein; Hybrid; ZAR 300,000 - 540,000; Full time

Benefits offered by this job

Remote work flexibility

Professional development budget

Home office setup contribution

Access to premium SEO tools

Job summary

Placements24, a digital marketing agency, seeks an SEO Analyst to conduct audits, keyword research, and competitor analysis to boost organic traffic for diverse clients.

You will collaborate with account managers, content teams, and developers, leveraging tools like Google Analytics and Search Console while staying current with SEO best practices in a remote-friendly environment linked to Bloemfontein, Free State.

Qualifications

• Bachelor's degree in Marketing, Computer Science, Statistics, or a related field.
• Minimum of 3 years of experience in SEO analysis and strategy development.
• Proven experience with SEO tools such as SEMrush, Ahrefs, Moz, Google Analytics, and Google Search Console.
• Strong understanding of search engine algorithms and ranking factors.
• Excellent analytical and problem-solving skills.
• Ability to interpret complex data and present findings clearly.

Responsibilities

• Perform comprehensive SEO audits of websites, identifying areas for improvement in technical SEO, on-page optimization, and off-page factors.
• Conduct in-depth keyword research and analysis to identify relevant opportunities for clients.
• Monitor and analyze website traffic and performance using Google Analytics, Google Search Console, and other SEO tools.
• Develop and implement effective SEO strategies to improve organic search rankings and drive qualified traffic.
• Track and report on key SEO metrics, providing regular updates and actionable insights to clients and internal teams.
• Conduct competitor analysis to identify industry trends and opportunities.
• Identify technical SEO issues (e.g., crawlability, indexability, site speed) and work with developers to resolve them.
• Stay up-to-date with the latest search engine algorithm updates and SEO best practices.
• Assist in the development of link-building strategies.
• Collaborate with content and marketing teams to ensure SEO best practices are integrated into all digital initiatives.

Skills

Analytical mindset

Problem-solving

Data interpretation

Strong communication

Education

Bachelor's degree in Marketing/CS/Statistics or related field

Tools

SEMrush

Ahrefs

Moz

Google Analytics

Google Search Console

HTML/CSS/JavaScript familiarity

Job description

About the Role

Our client, a well-established digital marketing agency, is seeking a meticulous and data-driven SEO Analyst to join their team. This role is primarily remote, allowing flexibility for talented individuals. You will be responsible for conducting in-depth SEO audits, keyword research, competitor analysis, and developing strategies to improve organic search rankings and website traffic for a diverse portfolio of clients. The ideal candidate possesses a strong analytical mindset, a deep understanding of search engine algorithms, and proficiency with SEO tools. You will collaborate virtually with account managers, content creators, and web developers to implement and track SEO initiatives. This is an excellent opportunity to contribute to client success and grow your expertise in search engine optimization within a supportive and dynamic agency environment. While the role is remote, it is associated with the business landscape of Bloemfontein, Free State .

Key Responsibilities

• Perform comprehensive SEO audits of websites, identifying areas for improvement in technical SEO, on-page optimization, and off-page factors.
• Conduct in-depth keyword research and analysis to identify relevant opportunities for clients.
• Monitor and analyze website traffic and performance using Google Analytics, Google Search Console, and other SEO tools.
• Develop and implement effective SEO strategies to improve organic search rankings and drive qualified traffic.
• Track and report on key SEO metrics, providing regular updates and actionable insights to clients and internal teams.
• Conduct competitor analysis to identify industry trends and opportunities.
• Identify technical SEO issues (e.g., crawlability, indexability, site speed) and work with developers to resolve them.
• Stay up-to-date with the latest search engine algorithm updates and SEO best practices.
• Assist in the development of link-building strategies.
• Collaborate with content and marketing teams to ensure SEO best practices are integrated into all digital initiatives.

Requirements

• Bachelor's degree in Marketing, Computer Science, Statistics, or a related field.
• Minimum of 3 years of experience in SEO analysis and strategy development.
• Proven experience with SEO tools such as SEMrush, Ahrefs, Moz, Google Analytics, and Google Search Console.
• Strong understanding of search engine algorithms and ranking factors.
• Excellent analytical and problem-solving skills.
• Ability to interpret complex data and present findings clearly.
• Knowledge of technical SEO concepts (site speed, mobile-friendliness, schema markup).
• Familiarity with HTML, CSS, and JavaScript is a plus.
• Strong communication and collaboration skills for remote work.
• Certifications in Google Analytics or Google Ads are advantageous.

Benefits

• Competitive annual salary of ZAR .
• Remote work flexibility, allowing for a comfortable work environment.
• Opportunity to work with a diverse range of clients in the digital marketing space.
• Access to premium SEO tools and resources.
• Professional development budget for courses and certifications.
• Collaborative virtual team culture.
• Contribution towards home office setup and internet.