SEO and SEM Specialist

Placements24; Rustenburg; Hybrid; ZAR 350,000 - 520,000; Full time

Benefits offered by this job

Competitive salary

Performance-based bonuses

Health insurance

Retirement contributions

Professional development

Job summary

Placements24 is seeking a skilled SEO and SEM Specialist to join our thriving marketing team. This fully remote role with centralized coordination is ideal for someone who understands search algorithms, keyword research, on-page and off-page optimization, and PPC management to drive qualified traffic and conversions.

You will develop comprehensive strategies, monitor campaigns across Google Ads and Bing Ads, collaborate with content and web teams, and report KPIs to maximize ROI while staying

Qualifications

• Bachelor’s degree in Marketing, Digital Media, CS, or related field.
• Proven SEO/SEM experience with successful campaigns.
• Hands-on with Google Ads, Bing Ads and PPC platforms.
• Strong data analysis and interpretation skills.

Responsibilities

• Develop and execute SEO strategies to boost organic traffic.
• Research keywords, analyse competitors and perform technical SEO audits.
• Execute on-page and off-page SEO, content optimization and link building.
• Plan, manage PPC campaigns across Google Ads and Bing Ads.
• Monitor performance, report insights, optimize ROI.
• Collaborate with content and development teams to implement SEO best practices.
• Track KPIs for organic and paid search and manage budgets.

Skills

Analytical skills

Communication

Time management

Remote work ability

Education

Bachelor’s degree in Marketing, Digital Media, CS, or related field

Tools

Google Analytics

Google Search Console

SEMrush

Ahrefs

Moz

Google Ads

Bing Ads

Job description

About the Role

Our client is on the hunt for a skilled SEO and SEM Specialist to join their thriving marketing team, operating remotely from any approved location, but with a central team presence for coordination that might touch upon the essence of Rustenburg 's business landscape. This role is critical for enhancing online visibility, driving qualified traffic, and optimizing paid search campaigns to achieve superior conversion rates. The ideal candidate will possess a deep understanding of search engine algorithms, keyword research, on-page and off-page optimization techniques, and the strategic management of pay-per-click advertising. This is a fantastic opportunity for an ambitious digital marketer to leverage their expertise in a role that directly impacts business growth and online presence, working within a company that champions remote work and digital innovation.

Key Responsibilities

• Develop and execute comprehensive SEO strategies to improve organic search rankings and website traffic.
• Conduct in-depth keyword research, competitor analysis, and technical SEO audits.
• Implement on-page and off-page SEO tactics, including content optimization, link building, and site structure improvements.
• Plan, implement, and manage pay-per-click (PPC) campaigns across platforms like Google Ads and Bing Ads.
• Monitor, analyze, and report on campaign performance, identifying areas for optimization and improvement.
• Continuously test and refine ad copy, landing pages, and bidding strategies to maximize ROI.
• Stay up-to-date with the latest SEO and SEM trends, algorithm updates, and industry best practices.
• Collaborate with content creators and web developers to ensure SEO best practices are integrated into website design and content creation.
• Track and report on key performance indicators (KPIs) related to organic and paid search efforts.
• Manage search marketing budgets effectively to achieve campaign objectives.

Requirements

• Bachelor's degree in Marketing, Digital Media, Computer Science, or a related field.
• Proven experience as an SEO and SEM Specialist or in a similar digital marketing role, with a strong track record of successful campaigns.
• Demonstrable expertise in keyword research, on-page/off-page SEO, and technical SEO.
• Hands-on experience with Google Ads, Bing Ads, and other PPC platforms.
• Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or Moz.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Excellent written and verbal communication skills.
• Ability to work independently and manage time effectively in a remote setting.
• Understanding of website analytics and conversion rate optimization (CRO).
• Experience working with South African target markets is a plus.

Benefits

• This fully remote position offers a competitive salary, performance-based bonuses, a comprehensive benefits package including health insurance and retirement contributions, and extensive opportunities for professional development and training.
• Our client fosters a culture of innovation, collaboration, and continuous learning, providing a supportive environment for career growth.
• Enjoy the flexibility of working from anywhere while making a significant impact on our client's digital marketing success.
• This role is ideal for someone looking to excel in the search marketing field without geographic constraints.