Digital Marketing Specialist (SEO/SEM)

Placements24; Durban; Hybrid; ZAR 360,000 - 600,000; Full time

Benefits offered by this job

Competitive salary

Comprehensive benefits package

Hybrid work model

Continuous learning & development

Exposure to diverse client portfolios

Job summary

Placements24, a prominent Durban-based marketing agency, seeks a Digital Marketing Specialist focused on SEO and SEM to drive online visibility and lead generation for a diverse client portfolio.

The role requires a data-driven mindset, strong analytical skills, and a proven ability to deliver measurable results in a fast-paced digital landscape. Hybrid work options available in the Durban area.

Qualifications

• Minimum of 3 years of digital marketing experience with emphasis on SEO and SEM.
• Proven track record of successfully managing and optimizing campaigns.
• Bachelor's degree in Marketing, Communications, Business or related field.

Responsibilities

• Develop, implement, and manage SEO strategies to improve rankings and traffic.
• Conduct keyword research, competitive analysis, and content gap analysis.
• Manage SEM campaigns across Google Ads, Bing Ads, and other platforms.
• Monitor, analyze, and report on campaign performance using analytics tools.
• Develop and execute link-building to enhance domain authority.
• Collaborate with content creators and developers to apply SEO recommendations.
• Stay updated with search engine algorithms and SEO/SEM best practices.
• Manage campaign budgets to maximize ROI.

Skills

SEO/SEM expertise

Analytics & data viz

Google Ads

PPC platforms

Content optimization

Technical SEO

Reporting

Communication

Problem solving

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Google Analytics

Google Search Console

SEMrush

Ahrefs

Moz

Job description

About the Role

Our client, a prominent marketing agency headquartered in Durban, KwaZulu-Natal, is seeking a skilled and results-oriented Digital Marketing Specialist with a focus on SEO and SEM. This role is essential for driving online visibility and lead generation for a diverse portfolio of clients. You will be responsible for developing and implementing effective search engine optimization and marketing strategies to improve organic rankings and manage paid search campaigns. This is an exciting opportunity to work with a variety of industries, contribute to campaign success, and grow your career in the thriving digital landscape of Durban. The ideal candidate will have a keen analytical mind, a passion for data-driven decision-making, and a proven ability to deliver measurable results.

Key Responsibilities

• Develop, implement, and manage SEO strategies to improve organic search rankings and website traffic.
• Conduct keyword research, competitive analysis, and content gap analysis to identify optimization opportunities.
• Manage and optimize SEM campaigns across Google Ads, Bing Ads, and other relevant platforms.
• Monitor, analyze, and report on campaign performance using tools like Google Analytics, SEMrush, and Ahrefs.
• Develop and execute link-building strategies to enhance domain authority.
• Optimize website content and structure for search engines, ensuring technical SEO best practices are followed.
• Collaborate with content creators and web developers to implement SEO recommendations.
• Stay current with search engine algorithms, industry trends, and best practices in SEO and SEM.
• Manage campaign budgets effectively to maximize ROI.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 3 years of experience in digital marketing, with a strong emphasis on SEO and SEM.
• Proven track record of successfully managing and optimizing SEO and SEM campaigns.
• Proficiency with SEO tools (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz).
• Experience with Google Ads and other PPC platforms.
• Strong understanding of website analytics and data visualization.
• Excellent analytical and problem-solving skills.
• Proficient in content optimization and on-page SEO techniques.
• Good understanding of technical SEO aspects (site speed, mobile-friendliness, schema markup).
• Effective communication and reporting skills.

Benefits

• Competitive salary and performance incentives.
• Comprehensive benefits package.
• Opportunities for continuous learning and professional development.
• Exposure to diverse client portfolios in the Durban area.
• A dynamic and collaborative agency environment.
• Hybrid work model offering flexibility.