Search Engine Marketing (SEM) Specialist

Placements24; Gqeberha; Hybrid; ZAR 480,000 - 700,000; Full time

Benefits offered by this job

Competitive salary

Fully remote

Tools & training

Data-driven culture

Budget ownership

Job summary

Placements24 in South Africa is seeking a data-obsessed SEM Specialist to plan, implement, and optimize paid search campaigns. This fully remote role lets you drive qualified traffic and conversions from anywhere in Port Elizabeth or beyond.

You will manage budgets, perform keyword research, write ad copy, and analyze performance across Google Ads and Bing Ads, delivering actionable insights and strategic recommendations that accelerate growth for a growing company.

Qualifications

• Experience as SEM Specialist or paid search role.
• Hands-on with Google Ads, Bing Ads, and other PPC platforms.
• Strong analytics and data interpretation to drive insights.
• Budget management and campaign optimization experience.

Responsibilities

• Plan, execute, and manage paid search campaigns across Google Ads and Bing Ads.
• Perform in-depth keyword research and optimize targeting.
• Write ad copy and develop landing page strategies to boost CTR and conversions.
• Monitor daily metrics: CPC, CPA, ROAS, conversions.
• Optimize campaigns via A/B tests, bidding strategies, audience segmentation, and budget allocation.
• Prepare regular performance reports and strategic recommendations.

Skills

Analytical skills

Budget management

Keyword research

Data-driven decision making

Campaign optimization

Education

Bachelor's degree in Marketing/Economics/Statistics

Tools

Google Ads

Bing Ads

Google Analytics

Job description

About the Role

Our client is seeking a data-obsessed and analytical Search Engine Marketing (SEM) Specialist to join their marketing team on a fully remote basis. This role is dedicated to planning, implementing, and optimizing paid search campaigns to drive qualified traffic and conversions. You will be responsible for managing budgets, keyword research, ad copy creation, and performance analysis across platforms like Google Ads and Bing Ads. This is an ideal opportunity for a SEM expert looking to take ownership of paid search strategies and make a tangible impact on business growth, working from anywhere in Port Elizabeth or beyond.

Key Responsibilities

• Plan, execute, and manage paid search campaigns across Google Ads, Bing Ads, and other relevant platforms.
• Conduct in-depth keyword research and analysis to identify new opportunities and optimize campaign targeting.
• Write compelling ad copy and create effective landing page strategies to improve click-through rates and conversion rates.
• Monitor campaign performance daily, analyzing key metrics such as CPC, CPA, ROAS, and conversion volume.
• Continuously optimize campaigns through A/B testing, bid adjustments, audience segmentation, and budget allocation.
• Prepare regular performance reports and provide strategic recommendations for campaign improvement.

Requirements

• Proven experience as an SEM Specialist or in a similar paid search role.
• Hands-on experience with Google Ads, Bing Ads, and other PPC platforms.
• Strong understanding of keyword research tools and analytics platforms (e.g., Google Analytics).
• Excellent analytical skills and the ability to interpret complex data to drive actionable insights.
• Proficiency in budget management and campaign optimization techniques.
• Bachelor's degree in Marketing, Economics, Statistics, or a related field is preferred.

Benefits

• Competitive salary and performance-based incentives.
• Fully remote work environment with flexible working hours.
• Access to advanced SEM tools and continuous training opportunities.
• Collaborative team culture focused on data-driven results.
• Opportunity to manage significant advertising budgets and drive measurable results for a growing company.