Senior Digital Marketing Specialist (SEO/SEM)

Placements24; Benoni; On-site; ZAR 480,000 - 720,000; Full time

Benefits offered by this job

Competitive salary

Benefits package

Professional development

Benoni work environment

Job summary

Placements24 in Benoni, Gauteng, is seeking a Senior Digital Marketing Specialist with a strong SEO and SEM focus to drive online visibility and ROI. You will plan and execute SEO/SEM campaigns, analyze performance, and collaborate with content and development teams.

The ideal candidate has 4+ years in digital marketing, hands-on experience with Google Ads, Bing Ads, Google Analytics, and a data-driven mindset.

Qualifications

• 4+ years in digital marketing with SEO/SEM focus
• Proven track record in managing SEO/SEM campaigns
• Hands-on with Google Ads, Bing Ads, Google Analytics
• Strong analytical and strategic thinking
• Certifications (e.g., Google Ads) are advantageous

Responsibilities

• Develop and execute advanced SEO strategies to improve rankings and traffic
• Plan, manage and optimize SEM campaigns across Google Ads and other platforms
• Conduct keyword research, competitive analysis, and trend analysis
• Monitor KPIs and report performance; optimize ROAS
• Collaborate with content and web teams to implement SEO best practices

Job description

About the Role

Our client, a dynamic e-commerce business, is seeking a motivated Senior Digital Marketing Specialist with a strong focus on SEO and SEM to join their expanding team in Benoni , Gauteng. This role is crucial for driving online visibility, optimizing search engine rankings, and managing paid advertising campaigns to maximize ROI. You will be responsible for developing and executing comprehensive digital marketing strategies, analyzing campaign performance, and identifying new opportunities for growth. The ideal candidate is data-driven, results-oriented, and possesses a deep understanding of the digital marketing landscape. Join our client in shaping their online presence and achieving ambitious growth targets.

Key Responsibilities

• Develop and implement advanced SEO strategies to improve organic search rankings and website traffic.
• Plan, execute, and manage SEM campaigns across Google Ads and other relevant platforms.
• Conduct keyword research, competitive analysis, and market trend analysis.
• Optimize website content, meta tags, and site architecture for search engines.
• Monitor and report on key performance indicators (KPIs) for SEO and SEM campaigns.
• Manage and optimize advertising budgets to ensure maximum return on ad spend (ROAS).
• Stay up-to-date with the latest trends and best practices in SEO, SEM, and digital marketing.
• Collaborate with content creators and web developers to ensure SEO best practices are implemented.
• Analyze website traffic and user behavior using tools like Google Analytics.
• Identify opportunities for conversion rate optimization (CRO).
• Develop and present performance reports to management.

Requirements

• Minimum of 4 years of experience in digital marketing, with a specialization in SEO and SEM.
• Proven track record of successfully managing and optimizing SEO and SEM campaigns.
• In-depth knowledge of SEO principles, keyword research tools, and SEO auditing.
• Hands-on experience with Google Ads, Bing Ads, and other PPC platforms.
• Proficiency in web analytics tools such as Google Analytics and Google Search Console.
• Strong understanding of website analytics, A/B testing, and conversion rate optimization.
• Excellent analytical, problem-solving, and strategic thinking skills.
• Strong written and verbal communication skills.
• Ability to work independently and manage multiple projects simultaneously.
• Experience with other digital marketing channels (e.g., social media, email marketing) is a plus.
• Relevant certifications (e.g., Google Ads Certified Professional) are advantageous.

Benefits

• competitive salary
• comprehensive benefits package
• opportunities for professional development and training
• a dynamic work environment in Benoni

Be a key player in driving the success of our digital marketing efforts.