Digital Marketing Specialist (SEO/SEM)

Placements24; Gqeberha; Hybrid; ZAR 360,000 - 540,000; Full time

Benefits offered by this job

Hybrid work arrangement

Medical aid and statutory benefits

Training and development opportunities

Job summary

Placements24, a growing retail brand in Port Elizabeth, seeks a Digital Marketing Specialist with a strong SEO/SEM focus. You will drive organic visibility, manage paid campaigns, and analyze data to optimize ROI.

Ideal candidates are data-driven, with 3+ years of SEO/SEM experience, proficient in Google Ads and Analytics, and comfortable working in a hybrid setup balancing remote and in-office collaboration in the Eastern Cape.

Qualifications

• Bachelor's degree in Marketing, Digital Media, Business, or related field.
• 3+ years of SEO and SEM experience with proven results.
• Hands-on experience with Google Ads, Google Analytics, and SEO tools (SEMrush, Ahrefs, Moz).
• Strong understanding of on-page, off-page, and technical SEO principles.
• Experience managing PPC campaigns and optimizing ROI.
• Excellent analytical and problem-solving skills.
• Strong written and verbal communication abilities.
• Experience in a hybrid work model is a plus.

Responsibilities

• Develop and implement comprehensive SEO strategies to improve organic rankings and traffic.
• Conduct keyword research, on-page optimization, technical audits, and link-building.
• Plan, execute, and optimize SEM campaigns across Google Ads and other platforms.
• Monitor performance, analyze data, and generate actionable reports.
• Perform A/B testing on ad copy, landing pages, and targeting.
• Collaborate with content and development teams to align SEO best practices.
• Track KPIs like traffic, conversions, and ROI and report insights.
• Support broader digital marketing initiatives.

Skills

SEO strategy

Keyword research

Analytics interpretation

Campaign optimization

Data-driven decision making

Communication

Education

Bachelor's degree in Marketing/Digital Media/Business

Tools

Google Ads

Google Analytics

SEMrush

Ahrefs

Moz

Job description

About the Role

Our client, a growing retail brand based in the picturesque city of Port Elizabeth , is seeking a skilled Digital Marketing Specialist with a strong focus on SEO and SEM. This role is pivotal in enhancing online visibility, driving qualified traffic to our website, and optimizing digital advertising efforts. You will be responsible for implementing effective SEO strategies, managing SEM campaigns, and analyzing performance data to ensure maximum impact. The ideal candidate is data-driven, possesses strong analytical skills, and has a proven ability to improve search engine rankings and campaign ROI. This is a Hybrid role, blending remote work with essential in-office collaboration to foster team synergy and innovation in the Eastern Cape .

Key Responsibilities

• Develop and execute comprehensive SEO strategies to improve organic search rankings and website traffic.
• Conduct keyword research, on-page optimization, technical SEO audits, and link-building campaigns.
• Plan, manage, and optimize Search Engine Marketing (SEM) campaigns across Google Ads and other relevant platforms.
• Monitor campaign performance, analyze data, and generate reports with actionable insights.
• Implement A/B testing for ad copy, landing pages, and targeting to improve campaign efficiency.
• Stay current with SEO and SEM best practices, algorithm updates, and industry trends.
• Collaborate with content creators and web developers to ensure SEO best practices are integrated into website content and structure.
• Track and report on key digital marketing KPIs, including traffic, conversions, and ROI.
• Assist in the development and execution of broader digital marketing initiatives.

Requirements

• Bachelor's degree in Marketing, Digital Media, Business, or a related field.
• Minimum of 3 years of experience in SEO and SEM, with a proven track record of success.
• Hands-on experience with Google Ads, Google Analytics, and SEO tools (e.g., SEMrush, Ahrefs, Moz).
• Strong understanding of on-page, off-page, and technical SEO principles.
• Proficiency in managing and optimizing PPC campaigns.
• Excellent analytical and problem-solving skills.
• Ability to interpret data and translate it into strategic recommendations.
• Strong written and verbal communication skills.
• Experience working in a hybrid model, balancing remote and in-office responsibilities.
• Familiarity with e-commerce environments is a plus.

Benefits

• This role offers a competitive salary and a comprehensive benefits package, including medical aid and other statutory benefits.
• You will have the flexibility of a hybrid work arrangement, allowing for a balance between remote work and collaborative sessions at our Port Elizabeth office.
• We are committed to fostering employee growth through ongoing training and development opportunities.
• Join a dynamic team within a respected retail organization and contribute to our digital success in the Eastern Cape .
• This is an excellent opportunity to advance your career in digital marketing.