Search Engine Optimization (SEO) Specialist - Technical SEO

Placements24; Benoni; Hybrid; ZAR 350,000 - 550,000; Full time

Benefits offered by this job

Flexible working hours

Performance-based bonuses

Remote work setup stipend

Professional development opportunities

Job summary

Placements24 is seeking a highly analytical SEO Specialist with a strong Technical SEO focus to join the team remotely, supporting operations from Benoni, Gauteng. The role emphasizes audits, crawlability improvements, site speed optimizations, and collaboration with developers to enhance crawlability and indexability.

Knowledge of HTML/CSS/JS and modern SEO tools is essential. The ideal candidate will conduct deep technical audits, implement architectural improvements, and monitor rankings with

Qualifications

• Bachelor's degree or equivalent in marketing, CS, or related field
• Proven experience as an SEO Specialist with a focus on Technical SEO
• Strong understanding of search engine algorithms and ranking factors
• Proficiency with SEO tools: GA, GSC, SEMrush, Ahrefs, Screaming Frog
• Experience with website analytics and performance monitoring tools
• Knowledge of HTML, CSS, and JavaScript as they relate to SEO
• Strong analytical and problem-solving skills
• Excellent communication skills for explaining technical concepts to non-technical audiences
• Ability to work independently in a remote setting
• Familiarity with Gauteng or SA market is a plus

Responsibilities

• Conduct technical SEO audits focusing on crawlability, indexability, site speed, and mobile-friendliness
• Improve website architecture, URL structure, and internal linking
• Optimize content for on-page SEO and keyword integration
• Monitor performance with SEO tools and track rankings
• Stay updated on search engine algorithms and best practices
• Collaborate with web developers to implement SEO recommendations
• Analyze backlinks and develop strategies for link building and penalties
• Manage schema markup and structured data implementations
• Identify opportunities for content optimization to boost visibility
• Provide regular SEO performance reports to stakeholders

Skills

Technical SEO

HTML/CSS/JS basics

Analytical thinking

Communication

Remote collaboration

Education

Bachelor's degree in Marketing or CS

Tools

Google Analytics

Google Search Console

SEMrush

Ahrefs

Screaming Frog

Job description

About the Role

Our client is seeking a highly skilled and analytical Search Engine Optimization (SEO) Specialist with a strong focus on Technical SEO to join their growing team, supporting operations remotely and contributing to their presence in Benoni, Gauteng . This role is vital for enhancing organic search visibility, improving website performance, and driving qualified traffic. The ideal candidate will possess a deep understanding of search engine algorithms, website architecture, and the technical aspects of SEO. You will be responsible for conducting technical audits, identifying and resolving SEO issues, and implementing strategies to improve crawlability, indexability, and site speed. This is an exceptional opportunity to work in a fully remote capacity, collaborating with a dedicated marketing team and making a significant impact on the company's online presence. We are looking for a proactive problem-solver with a passion for all things SEO, particularly the technical intricacies that drive ranking success. Your expertise will be crucial in optimizing our client's website to its full potential, ensuring it ranks highly for relevant search queries. The role demands meticulous attention to detail and a commitment to staying ahead of the curve in the ever-evolving SEO landscape.

Key Responsibilities

• Conduct comprehensive technical SEO audits to identify issues related to crawlability, indexability, site speed, and mobile-friendliness.
• Implement strategies to improve website architecture, URL structure, and internal linking.
• Optimize website content for search engines, including on-page optimization and keyword integration.
• Monitor website performance using SEO tools (e.g., Google Analytics, Google Search Console, SEMrush) and track rankings.
• Stay updated with the latest search engine algorithms and SEO best practices.
• Collaborate with web development teams to implement technical SEO recommendations.
• Analyze backlink profiles and develop strategies for link building and penalty recovery.
• Manage schema markup and structured data implementation.
• Identify opportunities for content optimization to improve organic search visibility.
• Provide regular reports on SEO performance and key findings to stakeholders.

Requirements

• Bachelor's degree in Marketing, Computer Science, or a related field.
• Proven experience as an SEO Specialist with a strong focus on Technical SEO.
• In-depth understanding of search engine algorithms, ranking factors, and SEO best practices.
• Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog.
• Experience with website analytics and performance monitoring tools.
• Knowledge of HTML, CSS, and JavaScript as they relate to SEO.
• Strong analytical and problem-solving skills.
• Excellent communication skills, particularly in explaining technical concepts to non-technical audiences.
• Ability to work independently and manage multiple projects in a remote setting.
• Familiarity with the Gauteng region or South African market is a plus.

Benefits

• Our client offers a competitive salary, the flexibility of a fully remote work arrangement, and opportunities for continuous professional development.
• Employees will have the chance to work on challenging SEO projects and contribute directly to the company's organic growth.
• Benefits include flexible working hours, potential for performance-based bonuses, and a collaborative team environment.
• This role is ideal for a dedicated Technical SEO expert looking to advance their career in a remote capacity while supporting initiatives in Benoni .