Lead SEO Specialist (Remote)

Placements24; Rustenburg; Hybrid; ZAR 1,482,000 - 2,141,000; Full time

Benefits offered by this job

Fully remote

Competitive salary

Performance-based bonuses

Professional development

Advanced SEO tools access

Collaborative remote culture

Job summary

WhatJobs Direct seeks a seasoned Lead SEO Specialist to drive organic growth from a fully remote position in South Africa. You will develop and execute advanced SEO strategies, conduct technical audits, and lead keyword research while mentoring junior team members.

Collaborate with content and development teams, stay ahead of algorithm changes, and translate data into actionable insights to boost rankings and conversions.

Qualifications

• 7+ years of SEO experience with proven success.
• Strong knowledge of technical, on-page, off-page and local SEO.
• Experience leading teams and mentoring juniors.
• Proficient with SEO analytics tools.

Responsibilities

• Develop, implement, and manage comprehensive SEO strategies to increase rankings and traffic.
• Conduct in-depth technical SEO audits and fix issues.
• Perform keyword research to identify high-value opportunities.
• Oversee on-page and off-page SEO, including content optimization and link building.
• Mentor and guide junior SEO team members, fostering their growth.

Skills

Analytical thinking

Leadership

Strategic planning

Mentoring

Communication

Education

Bachelor's degree in Marketing, Computer Science, or related field

Tools

Google Analytics

Google Search Console

SEMrush

Ahrefs

Moz

Job description

About the Role

Our client, WhatJobs Direct, is seeking a highly experienced and strategic Lead SEO Specialist to spearhead their search engine optimization efforts. This is a critical, fully remote position, empowering you to drive organic growth and enhance online visibility from anywhere in South Africa. You will be responsible for developing and executing advanced SEO strategies, conducting in-depth technical audits, and leading keyword research initiatives. The ideal candidate possesses a profound understanding of search engine algorithms, a proven ability to improve search rankings, and a data-driven approach to SEO. You will mentor junior team members, collaborate closely with content and development teams, and champion SEO best practices across the organization. This role demands a thought leader in SEO who can translate complex data into actionable insights and deliver significant, sustainable improvements in organic traffic and conversions. Join us in shaping the future of our client's online presence through expert-led SEO initiatives. We are committed to providing a challenging yet rewarding remote work experience where your expertise is paramount.

Key Responsibilities

• Develop, implement, and manage comprehensive SEO strategies to increase organic search rankings and traffic.
• Conduct in-depth technical SEO audits, identifying and rectifying website issues impacting performance.
• Perform comprehensive keyword research and analysis to identify high-value opportunities.
• Oversee on-page and off-page SEO efforts, including content optimization, link building, and local SEO.
• Monitor SEO performance using analytics tools (e.g., Google Analytics, Google Search Console, SEMrush) and provide detailed reports with actionable insights.
• Stay ahead of search engine algorithm updates and industry trends, adapting strategies accordingly.
• Collaborate with content creators to ensure all content is optimized for search engines.
• Work with web developers to implement technical SEO recommendations and ensure website best practices.
• Mentor and guide junior SEO team members, fostering their growth and development.
• Analyze competitor SEO strategies and identify opportunities for differentiation.
• Manage SEO tools and platforms effectively to track progress and identify areas for improvement.

Requirements

• Bachelor's degree in Marketing, Computer Science, or a related field, or equivalent practical experience.
• Minimum of 7 years of experience in Search Engine Optimization, with a proven track record of success.
• In-depth knowledge of technical SEO, on-page optimization, off-page optimization, and local SEO.
• Expert proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, etc.
• Strong understanding of search engine algorithms and ranking factors.
• Experience with website analytics platforms and the ability to interpret data effectively.
• Excellent analytical, problem-solving, and strategic thinking skills.
• Strong communication and leadership skills, with the ability to mentor and guide a team.
• Proven ability to manage multiple projects and meet deadlines in a remote work environment.
• Experience in a fully remote role is highly desirable.

Benefits

• Lead SEO initiatives for a prominent company, making a significant impact.
• Fully remote position offering unparalleled work flexibility and autonomy.
• Highly competitive salary and performance-based bonuses.
• Opportunities for continuous learning and professional development in the SEO field.
• Collaborative and innovative remote work culture.
• Access to advanced SEO tools and technologies.
• Career progression opportunities within a growing organization.
• Chance to mentor and lead a team of SEO professionals.
• Work on diverse and challenging SEO projects.